According to YouTube’s business blog, the company conducted 160 studies showing the impact of videos. Not a lot of detail, but maybe some more on these Compete Inc. webcasts (conducted live in December). Not surprisingly, YouTube proved it impacts what movies you watched, and what stuff you bought. For the life of me I can’t…
I’ll tell you the economics of online video… charging $250.00 clams for a white paper about the space. Probably the only company mentioned in Advertising Age’s report that’s making money is Advertising Age. Someone buy it, and send me a peek.
I met recently with Steve Rubel, who Business Week once called “the all-knowing thumper in a forrest of bambinos.” He’s dumped his Micropersuasion, but still posts on SteveRubel.com. Steve asked me what I knew about video and SEO, and prompted this succinct 101-post on “how to use online-video to crawl your way to the top…
Here are my most popular YouTube videos of all time. In case you care, I just pulled this from a YouTube beta tool that gives me a bit more access on performance data than before. I’m still starved for more insights about the performance of my videos, but at least I have confirmation that the…
This WSJ post claims it’s the death of the “slush pile.” It seems publishers like Random House once reviewed unsolicited books for consideration. Not anymore. “Getting plucked from the slush pile was always a long shot—in large part, editors and Hollywood development executives say, because most unsolicited material has gone unsolicited for good reason.” Now there’s a…
Well now I’ve seen everything. It seems Greg Benson, the follicularly challenged brains behind MediocreFilms has selected Earth’s best hair-transplant doctor to update his Bosley transplant (see video). With more than 13,000 live viewers via the Internet, this would indeed make hair-transplant history. Dr. Alan Bauman, who you may know as SurgeonOfNalts, did the work……
Thanks to Tim Street and the good folks at NewTeeVee for this gossip alert via GoRumors. Soon, according to a patent filing, you may not need a big budget and advertising agency to place Google/YouTube “InVideo” ads (the ones that pop-up over the bottom 1/5 of the video). Today small folks can buy text ads, but…
I hate to use a blog to solve for this, but everything else including MOTHER GOOGLE has failed me. I am writing a book, and I want to leverage the text from this blog… three years of crap here. Not too schabby. I can export from WordPress (this blog’s software) into an XML document. But…
I heard something noteworthy on the radio (a once-common method of listening to someone else’s MP3 collection while they spoke quite often and rang a bicycle bell when they thought they were funny). It seems there’s a government-sanctioned effort to tackle mobile drivers with the same vigilance as “Mothers Against Drunk Drivers” (MADD). I’m hoping…
Old adage is “think global, and act local” when it comes to marketing. But what if the Internet screws that up? What if a KFC ad that might be perfectly appropriate in Australia is offensive to Americans? Check Google analytics, Twitter search and “How Sociable” if you want proof of the damage. Even if you’re…