iPad is Pissed

I couldn’t help reflect on my commute this morning about how very sad the iPad must be from the scathing reception he’s received. Perhaps he’s hurting deep down, and needs to vent in a “hater” vlog. So I gave him the chance. It was fun to watch the faces of people as I drove up…

Old Media On “Death March,” And YouTube is “Draconian”

We are highly amused by thoughts from former Disney CEO (Michael Eisner) at the recent NATPE event (see TubeFilter for more). Eisner is now CEO of The Torante Company, and its digital studio is called Vuguru. Very web 2.0 branding. He speaks about traditional media’s “death march,” and says YouTube’s revenue share “draconian.” But he also…

Video Case Study: Efficient Logitech & Hitviews Challenge

PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…

Copacabana Silicon Valley Parody

From the folks that brought you “Here Comes Another Bubble,” enjoy The Richter Scales‘ Silicon Valley Copacabana parody, “In the Valley.” The camera work was apparently done by my deceased grandmother, but you’ll enjoy the live performance at the Crunchies (source: Mark Casey sending me SFWeekly article). These guys aren’t lounge singers. They’re accomplished attorneys, engineers and…

The Secret to YouTube Views and Subscribers: Poop Frequency

Save yourself a lot of time, and ditch my eBook about how to get popular on YouTube. There’s one common denominator to getting regular YouTube views and subscribers. It’s a secret possessed by the regular names we see on YouTube’s most-popular videos of the day. People who retain wildly enthusiastic fans who watch, rate, favorite…

Magical Fix to the Scorned Pre-Roll Ad!

I’ve got it! I’ve got it. YouTube and other online-video sites take notice. Free advice, peeps… to solve the ultimate online-video ad dilemma: pleasing advertisers without pissing off viewers. Problem: We hate pre-rolls. Google says they work, but 75% of viewers drop like bodies on Fringe. We think we’re watching the wrong video, and most online-video…