How To Get Kids to Eat Vegetables
My two videos from the GE/Howcast Healthymagination “Better Health for More People” campaign might just teach you something you didn’t know. I still taste the garlic. Seriously.
Not a Post About Olympics
I just realized I hadn’t blogged dingle in a while. It’s so 2006. So I decided to just cut and paste a video suggestion from Jan: not sure this is up your ally but since it’s Olympic week… what about curling? where do they get their official professional equipment, specifically brooms? might be interesiting to…
YouTube Singes Unite for 2010 “We Are the World” for Haiti
LisaLavie1 and other amazingly talented YouTube singers joined together in song in a 2010 version of “We Are the World” for Haiti. Who says community isn’t vibrant in social media’s most visceral form (online video)? The video links to the 2010 remake of Quincy Jones’ version (which has surpassed 11 million views), and to wearetheworldfoundation.org. Credits for…
Paying My Kids to Play Videogames?
I’ve decided to pay my kids $1 for each hour they play videogames. My wife isn’t too happy, but my sons are thrilled. Turns out we’ve got this thing called “internal drive,” and money screws it up. According to Dan H. Pink’s book (Drive), there have been numerous studies on how external rewards can actually…
Thread for Pointless Comments (join below)
Soliciting pointless comments. Topics can range from midgets and poop, to higher concepts like secret phobias or painful childhood memories. To begin the thread, I offer you a photo of Snuggie 2.0.
GoDaddy is Listening: Online-Video Contest Case Study
I’ve written many times about what separates a good online-video contest from the myriad of failures. I’d like to add an important attribute that has been demonstrated recently by GoDaddy: listening and adapting. GoDaddy broke one of The Cardinal Rules of a good online-video contest by providing a meager first-place prize and even less for…
Hulu’s “Confidential” Ad-Selector Specs Leaked; YouTube Adopts Mandatory Pre-Rolls.
Just when you thought pre-rolls were dead, both Hulu and YouTube are embracing them in recent weeks. Hulu has officially rolled out an “Ad Selector,” where viewers can choose among several ads from a single sponsor. And YouTube, whose parent Google once chastised online-video pre-rolls for causing 75% abandonment rates, is now quietly experimenting with…
Learn What the “Wilhelm Scream” Is, Noob
With apologies to you seasoned film enthusiasts, I’d like to introduce the Wilhelm Scream to those still left oblivious to it. You see, I used the sound effect in a recent YouTube video and was again reminded that it’s not as widely appreciated as I should think. Klaxoncow said it best: The scream, which originated…
Online-Video Marketing That… Doesn’t Feel Like Advertising
GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…
Ashkan Karbasfrooshan’s Magical Money Pyramid
WatchMojo CEO Ashkan Karbasfrooshan has written a series of smart articles about online video in TechCrunch, and here’sKarbasfrooshan’s recent “How to Make Money from Online Video.” TechCrunch is totally working my content corner, and if I had a pimp he’d comb his afro and kick Michael Arrington right in his man crunch. In fairness, Arrington wrote about…