Even Water Heater Installations Can Be Interesting

Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer,…

Media Loves a “Failed” Weblebrity

You’ve got to love tomorrow’s Washington Post story titled “What Happened to YouTube Star Brandon Hardesty.” It documents the rise and (implied) fall of Hardesty (see his YouTube channel) Three years ago, Brandon Hardesty, then 19, was a grocery clerk and college student living in his parents’ Baltimore home. He logged on to YouTube regularly…

YouTube’s Financial Situation & Saucy Details from Viacom Suit

The New York Times “DealBook” blog revealed some saucy stuff based on the thousands of pages of court filings made as part of Viacom’s copyright infringement suit against YouTube. Viacom employees had secretly uploaded videos from the company’s movies and shows even as they were complaining about copyright violations, as The New York Times reported. Zoing! USAToday’s “Juicy…

Why Online Video is More Like Radio than Television

Walter Sabo, Hitviews founder and former radio maven, makes it more apparent why radio people seem to have adapted more naturally to online video than television people. At first I thought it was simply that the radio people saw their boat sinking sooner than television people (some who vary their whistling melodies and choose a…

Biggest Online-Video Community Gathering Ever: July 9-11, LA

Some of the most-viewed YouTube “weblebrities” will gather with hundreds of people in the YouTube community, including video creators and viewers, professionals and stalkers. The event — called VidCon 2010 and scheduled for July 9-11 — includes rapid-fire stage performances by some of YouTube’s biggest “stars,” including comedy duo Anthony Pedilla and Ian Hecox (“Smosh“), “What The…

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Yahoo Begs Marketers to Put TV Commercials Online. I Puke But Understand.

(Half the fun of this post is the hyperlinked videos to punctuate the copy). Below is an ad from a trade magazine, where Yahoo let’s advertisers know their television ads can move online. My immediate reaction (after I puked and rinsed my vomit) was that Yahoo is basically teaching advertisers and brands to annoy its…