Via Larry Kless, here’s Mark Robertson, the King of Video SEO, sharing some tips about video codecs, encoding, and other things we don’t quite understand… but know are important. Until you or your agency are doing all these things as prescribed by Dr. Robertson, we recommend getting all of your content on YouTube. Turns out…
Rocketboom tapped some of the PhDs of the meme world, asking the greatest minds from ROFLcon about what makes a meme go meme. Only the most observant and cerebral viewers of this in-depth Rocketboom report (hosted by Caitlin Hill) will notice that McDonald’s Grimace walked by. Grimace, once thought to be evil, was dismissed from the…
[youtube]http://www.youtube.com/watch?v=i7yRSHC7ph8[/youtube] alright.
A month ago while on vacation in Florida I discovered I had forgotten my Canon HV30. I panicked. I searched my laptop case (a giant man purse) for a Flip cam to hold me over. Note how easy it is to say “flip cam” instead of “small video camera.” No luck. On a trip to…
Which video will you remember when you’re showering tomorrow morning? 1) The White Lane for Passing and Loading. The Right Lane is for Floating Houses (a house floats down the highway faster than cars… it’s made of wood after all). 2) While we’re stealing from “Viral Video Chart,” here’s the short-lived Simpsons opening based on the…
Say what you will about this vulgar vlogger, the kids find him funny (see stats in chart below). I ran into him while discovering that my “accident face” video ranked high in most-popular comedy. I’ll now coin this RKV: road-kill viewing. You may wish you weren’t watching, but you know you can’t not watch it….
The biggest mistake most online-video marketing programs make is they promote and don’t entertain. I’m not talking about forced pre-rolls here, but “branded entertainment” or “sponsored” online videos. As a result, these videos are ignored, not shared, and often do more harm than good. In reaction to that mistake, we’re likely to go to the…
Hey, Peter. Yeah- Peter Justason. The guy I used to work with at Johnson & Johnson. I’m gonna kick your ass on Meskimen’s new cartoon-caption contest. Instead of semi-annual, he’s going for WEEKLY. I will destroy you. See his announcement here. For the rest of you… about 5 years ago before your fancy moving pictures,…
Credit to Poptart for tapping the two most-subscribed YouTube musicians: DaveDays and VenetianPrincess, and for taking over the homepage to promote the campaign (exhibit A). Let’s look objectively as possible at this campaign to see what worked and didn’t… The homepage takeover caught my attention first, even though I’m subscribed to both of these musicians…
Brilliant parody of SNL Shorts and Andy Samberg from Landline.tv (who I found via barely political). It’s been out for three months, but I just discovered it. The weekly schedule is hysterical and it hooked me at “I’m not sure if it’s effort, or…”