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Advertisers Like “YouTube Safe” Content: So…

Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…

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FREE “Cliff’s Notes” of My YouTube-Marketing Book

So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…

What Do Notebook Computers Mean to Future of Books?

In a world where content is going digital and publishing is becoming “decentralized,” how do we ensure we’re “adequately informed?” How to we stay “up to date with what’s going on in our field”? Can we use technology to participate in the narrative? This delightfully cheery video by IDEO helps you  imagine three novel integrations between…