Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
Are you enjoying your Friday afternoon? Well here’s my gift to you to improve it. Batman and Robin fight the fakest shark ever. Now a free piece of cheese for anyone who can find me a video clip of Batman telling Robin, “drunks are people too” as they decide to not toss a bomb into…
I love you. No I WUV you. It’s a rainy Friday morning. What else are you going to do? Make a hypnotic and overly cute pig video with your wife’s sqeeked voice. Duh. Here’s the song “i wuv you” and you have complete rights to use it anyway you wish. Download it, and let me…
Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…
What happened when an obscure comedy troupe was given a “shout out” from one of YouTube’s “overnight successes” (TheStation)? TheStation2 — a secondary channel by the Venice Beach, California consortium of popular YouTubers — brought attention to DailyFiberFilms. The channel exploded from 120 subscribers to nearly 4000 instantly. (source: comment from rdidri on a video ReelSEO did about “viral video.”). In the…
Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…
AOL debuted a revamped homepage this week, with a greater emphasis on video. Says PCMag: The new site is also very video-heavy. “AOL Daybreak” is a hosted morning news round-up, and “The Light Box” is an in-page video player featuring content from AOL and its partners. In the “Editor’s Picks” section, the site showcases the…
So I do this interview at Blogworld not realizing it’s friggin’ Mark Robertson of REELSEO that’s interviewing me. Since the question of video SEO comes up, I mention Mark during the interview, referring to him as the authority on video search-engine optimization… after all he helped with the chapter on video SEO in “Beyond Viral.” Then the…
Geeks, metros and nerds… Explore some of the diverse people of Ad:Tech NYC today (Nov. 3, 2010). I’m here today and tomorrow (Thursday, Nov. 4) to MC a session about online video. I’m an ambassador so yeah. Here’s my video that will teach you absolutely nothing about online advertising, online video and the future of…
In a very interesting model, the producer of America’s Funniest Videos is bringing an archive of 1970s-present user-generated content to YouTube. And, no, Bob Saget and Tom Bergeron are not hosting, VHS players are optional, and the AFV brand isn’t involved. Thank God. Instead Vin Di Bona (who, trivia here, used some of my 1980s…