Impact of YouTube’s Shift from “Small Pond” to “Vast Market”

YouTube’s Gay Godfather (zipster08) explains YouTube circa 2005-2011… why independent vloggers are creating fewer videos and YouTube was more of a “corporation” than “community.” The “small pond” evolves to a “vast market,” meaning more competition for new creators and the oldies… You may remember Zipster from the “YouTube Retirement Home.” But unlike his bi-polar chess-companion,…

Help Best Buy Claim “Worst Company in America”

It’s against some difficult competition this year (BP, Toyota), but I’m rooting for Best Buy to win the coveted Consumerist.com “Worst Company in America” (see brackets). Just scan the Consumerist archives for Best Buy and Geek Squad to see all the proof you’ll need. We honored the consumer-electronic megafirm with the dubious WillVideoForFood 2010 “Greatest…

Value Not Viral

A couple weeks ago I was at General Mills speaking to marketers along side the Pillsbury Doughboy. Come to think of it, it was a lady who marketed the little fella’s crescent rolls. But I prefer the first way I recalled it, so roll with me. Somehow along the way I stopped using “entertaining” and “educational,”…

Why Do I Keep Seeing the Same Ad on YouTube?

Are you noticing the same ads chasing you on YouTube and other blogs? For me it’s these Keurig ads that seem to be constantly becoming. If you haven’t experienced this, turn on cookies, turn off your egregious ad blockers (stalkerofnalts), and visit the CafePress Nalts store. With luck, you’ll find ads by CafePress surfacing everywhere. Why? Google owns…