YouTube NextUp Winners
Congrats to the YouTube “NextUp” Winners (source). Check out the NextUp winner playlist here. Hey Matt Koval won. Cool.
iJustine Gets Philanthropic and Fluid
iJustine, the YouTube star and graphic designer, is holding a contest to benefit Charity:Water. Check out the 2011 version of a press release (here), by MASScanvas — a new type of online graphic design contest. “Creating synergy among celebrities, designers and charities, MASScanvas aims to inspire a community of creativity and philanthropy – Design with a…
Turn an Audience Into a Cult: 10 Steps
Editorial note: I’m writing about building cults on YouTube, and doing so with authority since I’m a marketing author who has been seen more than 200 million times on YouTube alone. More importantly, I’ve read The Secret, and I’ve placed my “order to the universe” that you’ll read this, share it, and refer to it…
Tips for Filmmakers and Video Production
Nice piece in indie wire featuring Edwards Burn, where he talks about the beauty of low-cost production. No booms, lights, or film. Just a Canon 5D and a small budget. And the ideas? Crowdsourced. P.S. My birthday is May 12 in case you wanted to buy me a Canon 5D. It’s less than $3500. If…
Internet Fame Timeline (As Demonstrated by Antoine Dodson)
The Internet fame “arch” is short. It peaks quickly and drops as thunderously. But I didn’t need to tell you that, did I? Exhibit A: Antoine Dodson. From obscurity to meme as “Bed Intruder Song,” but alas he’s now been arrested for marijuana possession and a series of driving infractions.
Good Morning
Good Morning Starshine. Here’s Bob singing on the first season of Sesame Street with a bunch of hippie muppets. Wait- not Hippies. Deadheads. Power of positive names.
Dog Goes Viral… Eating My Book
This is the most amazing reaction I’ve had to “Beyond Viral” (a book I published via David M. Scott and Wiley last fall). Here’s Moomay’s dog Jack devouring the content.
Online-Video Contests: Still Going Strong
I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…
Why Nobody Clicks Ads
Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…
Mint & Treats Cereal Spoof (from 1980s)
In moving over my Google Video clips to YouTube I ran into this retro commercial spoof. Like “Woodblock Doll,” it’s another commercial parody. That was pretty much the first 10 years of my video shorts: either commercial parodies or mock horror videos (ala “Attack of the Killer Slinky“). While cleaning up my dad’s office this…