People of Walmart (comedy music video)
From the folks who brought you the Shaycarl love song, it’s the PEOPLE OF WALMART. Sam would be so proud. So proud.
Women Fight on Brooklyn Subway
Two women fight and pull each other’s hair (and potentially hair extensions) on a Brooklyn subway this week… And I’m proud to be an American, where at least I know I’m free… Are you SERIOUS? For Real. Let ’em come. Meanwhile the baby’s stroller just rolls off the train in the midst of it… yey…
Helicam: Epic Footage Using RC Helicopter & Canon 7D Camera
Eat your hearts out dollys, pushes, tracks and follows. Check out this beautiful footage taken from a Canon 7D attached to a remote-controlled helicopter. The footage is so still and majestic, and the song and subject bring this to life… thanks for CBS News’ Viral Video post for alerting us to this. See the full-sized clip by…
Celebrities Do Shakespeare
What would it sound like if Shakespeare quotes were delivered by such actors as Jack Nicholson, Barack Obama, Jack Nicholson, Paul Giamatti, Johnny Carton, Robert DeNero, Droopy Dog, Ricky Gervais and Ron Howard? All of this from the mouth of impressionist guru Jim Meskiman, the voice of JibJab. Check him on YouTube. As I’ve said, he…
Snowman at the Beach (prank)
So well done. Great reactions and the audio clinches it…. Hats (and scarf) off to Jason and other members of the Scary Snowman troupe, which seriously needs to collab with Improv Everywhere. I can see a fleet of them.
Brooklyn Taught Him Opt-In Service Design
Do opt-ins have to be full of choices and hassle? Can we use a “default” approach to make it frictionless but meet legal requirements? Yes. “Sir, are you a member of our Sears/K-mart (whatever it’s called),” says the cashier at Sears. “No,” I replied, ensuring that the tone conveyed my absolute disinterest in signing up…
Why You Can’t Spot a Fake from a Real Smile
Can you tell the difference between a fake and a real smile? The short (3-5 minute) test asks you to report your “outlook” on life and “confidence” in spotting a fake versus real smile. Then it takes you through 20 tiny video snippets to determine a fake versus real smile. I haven’t been able to answer…
Can a Crappy Video Effect Your Decision Making?
Roger Dooley (Neuroscience Marketing) writes about Dan Ariely (author of Predictably Irrational) research below. I hope they didn’t use a Nalts video as the “annoying” stimuli, but would certainly understand. Hey, Ariely… what DID you use? Dooley: “Ariely and fellow researcher Eduardo Andrade set out to see how [emotions impact behavior] effect played out in…
Can a Word Cloud Change Your Mood?
I took a collection of positive/negative words from “Power Versus Force” (David Hawkins, M.D., Ph.D), added some of my own, and created a word cloud of them using Wordle. I’d like to think I can explain Hawkin’s research on how certain words are tested/validated to calibrate on a 0-1000 “consciousness” scale, but I can’t. Most of the…
Invitation to Earn Revenue From Your YouTube Videos
The nice thing about expecting nothing from a company is that you are, occasionally, pleasantly surprised. I expect Google/YouTube to suck at marketing. It’s not in the core DNA. But here’s yet another example of a small, but enlightened shift in the way it communicates with casual “users” and seeks to transform them to “Partner”…