A “just in time” viral video to promote The Guardian. I think we’ll see a lot more of these. An easy way to get viral is to create something topical and quick. For advertisers and marketers, this means accelerating approval processes, shooting quickly, and giving the creative agency some freedom to move FAST.
I’ll get the out takes up soon. They’re much funnier than this spoof of a worker trying to get laid off for the severance. Pretty cool that my real boss agreed to helping on this. And she managed to not crack up once… even while I was eating crayons.
Here’s a beefy Mercury News article about online video, with an emphasis on YouTube and its long journey toward profitability. It confirms that the YouTube folks are indeed thinking it would be good to make money, but are (in my opinion) way too paranoid about losing their cult-like appeal. Read my letter to YouTube’s founders to get…
This Wall Street Journal article gave Patrick Sell (creator of Idonothingallday) a dramatic spike in traffic to his website packed with short videos of beautiful women in NYC. Patrick has been doing this for a while, and he’s as humble as they come. Not what you’d expect in a voyeuristic video maker. Good press for…
Courtesy of Steve Garfield’s “Off on a Tangent,” and Joho the Blog… We give you the Ted Stevens Tube Rap: Click to here Ted Stevens Tube Rap (opens MP3). For more, visit CNet’s Political Blog (All Your Internet Are Belong to Ted Stephens). You have to love the fact that the person REGULATING the Internet…
This video is kinda mean, but I’ve never laughed so hard while editing a video. Here’s the setup. Adriana Cronin-Lukas is one of the more influential and interesting bloggers that I know. She’s advising my employer on an appropriate approach to engaging in blogs and other forms of consumer-generated media. Yesterday I had lunch with…
Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…
If you’re creating online video, and hoping to make money… there’s someone holding your fate in her hands. She’s the media buyer. She decides what online sites (and possibly what online videos) a marketer uses to advertise. The media buyer role, reports B to B, used to be reserved for “newcomers or hangers-on.” Now it’s…
You’d like to think there was a system that helped good videos surface to the top and garbage go away. Despite the voting and comment functionality, popularity is no more democratic than it was in high school. Proof: I have several videos where I’ve accidentally uploaded the same one twice. One will get great ratings,…
Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…