Direct-response television (TV ads that have a “call to action”) aren’t new. But I did have a chance to hear about best-practices on DR-TV and they struck me as awfully similar to some of the online-video entertainment best practices. Example: Immediate Appearance of Response Mechanism (start your video with a compelling clip) Response Mechanism Duration…
Let’s start with the disclaimer that this post has little to do with online video, except to the degree that a video camera is involved. Hey it’s a blog, so we’re allowed to wander off point. Right? Do you want to analyze what was surely a symbolic dream from which I just awakened? I’ve read…
In a study that should be of no terrible surprise, Burst media showed that although young viewers (ages 18-34) watch more online videos, we 35-54 geezers are more likely to interact with an online-video ad. This provides a word of caution to eager marketers in search of large views: don’t forget the demographic. Chart by…
A loyal reader shared this forum post where YTPaul explained the YouTube changes that have sent many amateur creators into a nose dive (see my Gremlins article). I quote below, and pay special attention to the bold. Seems those sexy thumbnails are as important as ever! Hi all – thanks for your patience as we…
Last year about 4% of us watched online video for more than 6 hours a week. In fact most of us microbinged in minutes at a time. Now according to TVGuide, 15 percent of respondents saying they watch more than six hours of online video a week. Last year, that number was still at four…
Today we’ll explore how to get cheap (inexpensive) assets like logos, graphics and video intros… for as little as $5. There are loads of talented creators online, as evidenced by the submissions to my Nalts Consulting logo request. Now there are websites specifically designed to identify and commission small projects that otherwise would be difficult…
Weblebrities, also known as amateur “web stars,” are like the Gaddafi loyalists. They’re not done fighting, but odds favor Libya’s National Transitional Council headed by Abdurrahim el-Keib. (Sure he’s a former electrical engineering professor from the University of Alabama, but he’s the country’s interim prime minister). The new regime of YouTube is The National Transitional…
YouTube Changes: Phases, Winners, Losers & Gremlins While preparing for an article for ReelSEO, I happened to be watching Gremlins (1984). I couldn’t help but see the parallels between YouTube changes and the cute and fuzzy Mogwai’s mutating into the entertaining but deadly Gremlins (pictured here). We’re about to see YouTube go “pro” in an…
In case you haven’t heard, the world’s largest online-video site is challenging television and cable with 100 channels funded by $100 million. The channels will be rolled out over the next year, starting in November. They will be available on the company’s website as well as all YouTube-enabled devices, including Apple’s devices. Until then, YouTube has…
Did you get an e-mail lately with the subject, “Invitation to earn revenue from your YouTube videos”? What’s it mean? You’ve been invited to “monetize” your videos. Since my sister hates that word, let’s put it this way. You’ll share in the income that YouTube makes from advertisers. This will amount to maybe $1 per…