Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
You know, if I ever questioned whether it was worth writing an eBook (“How to Become Popular on YouTube Without Any Talent“), it’s all behind me now. Songwriter Abby Simons has made the homepage of YouTube with “Let’s Make a Collab.” For those of you new to this space, a collab (collaboration) is when several…
So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…
YouTube announced on January 30 (see YouTube blog) that UK ‘tubers can now join the Partners program and share in advertising revenue. Why do journalists often frown at this? Here’s a Texas journalist who is saddened by the idea. When I was interviewed by Fox after the program started in the US, the interviewers had…
Online video collaborations are probably my favorite part of online video. Probably the first online-video creator with whom I developed a parasocial relation was the affable homeless guy from Texas known as Marquisdejolie. He has a blog. Google it (anyone catch that reference?). Via JibJab, here’s him break dancing with me, and songwriter-nurse-YouTuber, ChristopherMast. Before…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
My favorite new software for converting avi and mov files to Quicktime or Mp4s for iMovie is called Visual Hub. I have paid to download countless Quicktime pro and WMV converters, and most of them frustrate me endlessly. Visual Hub is easy (drag and drop) and hasn’t failed me yet. It also has a free…
“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…
Brilliant video collection here. Like you, I don’t like reading manuals. I do like getting better and faster at my software. MyDamnChannel has a series of very clever but informative tutorials about PhotoShop called “You Suck at Photoshop.” This recent one (You Suck at Photoshop #4) is absolutely self deprecating and wonderful. Donnie Hoyle shows…
Wow- in searching for a SATA-to-firewire external drive converter thingy, I stumbled into what’s going to be one of my favorite new blogs. Our debt level has pretty much maxed out, but my appetite for toys remains insatiable. Now I’ve found a great source for discount electronics, and clever “work arounds,” and it’s called The…