This is the year where viral video will, no doubt, shape the election. And while this blog cannot possibly keep up on the political satire that’s overtaking YouTube, this one felt worth a mention. Barack Obama’s speech inspired this music video featuring Black Eyed Peas. It’s called “Yes We Can.” That spawned Election08 (comedians in…
Marketing Consultant Toby Bloomberg (Marketing Diva Blog) is hosting a radio/podcast show on the topic of YouTube as a marketing channel. It’s live tomorrow night (Tuesday, 6:30 PM EST). I’ll be a guest along with Ben Relles, creator of the wildly viral “I Got a Crush on Obama” and Barely Political. Here are the details:…
I’m going out on a limb here, but I predict that independent web-to-tv boxes will be (albiet perhaps temporary) an inevitable part of the pending collision between our television sets and Internet. We’re past that debate about whether TV or online-video will prevail. There will be a hybrid model, and quite frankly I can’t wait…
Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…
This isn’t breaking news, but I feel remiss to not have covered the news that Mark Day (markdaycomedy) is now a YouTube employee as “comedy manager” (see YouTube blog. Mark (markdaycomedy) started on YouTube in March 2006, and I’ve long been starstruck by his omnipresence on YouTube and other sites. He’s best known for pimping…
I was one of the most active Revver creators soon after the video site launched two years ago (see “Getting Rich on Revver“), and paved the way for ad-revenue sharing with creators. This very blog was an offshoot of an unofficial Revver blog called Revverberation. So I’m saddened to see that Revver sold (according to…
Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…
The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…
The nice thing about moderately promoted online-video contest is that your odds are really good. HomeCamera.com (a free home surveillance system) asked if I’d do a sponsored video. I offered instead to promote a contest if they’d give out some of the D-Link wireless cameras (see image below) that are being sold with HomeCamera preconfigured….
One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community. The new site, a homage to Paul Robinette’s self absorption, is aptly titled “RenettoTube.” I announced the new site in this video from last weekend (see launch video). Oh- and I…