Did you know that people deeply embedded in the YouTube community have regular gatherings in person? The events fetch crowds — ranging from a dozen to several hundred, depending on the location, timing and marketing of the event. It helps when you have a popular YouTube video creator announcing the event and convincing other widely-viewed…
Alright, the “Cheat sheet for marketers interested in online video” didn’t get a lot of views. And frankly I get more people consuming my content in an hour than read this damned blog in a day. So to hell with you. Here’s what you should do to get viral, stupid marketers and agencies. Spend an…
Why can’t I attract an all-star cast like this “I’m F’ing Ben Affleck” music video that’s going viral as I type? (The link takes you to Funny or Die, although the video originally aired on Jimmy Kimmel Live). It’s staring: Jimmy Kimmel, Ben Affleck, Robin Williams, Don Cheadle, Harrison Ford, Brad Pitt, Cameron Diaz, Christina Applegate,…
Well we’re clearly in the bubble burst of online-video sites. Stage6 shut down, and Revver was sold. Who’s next?
You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…
It took almost two months of deliberation, but our judges have selected the honorable mentions and winner of the “Weird Comment” contest, which boasts a grand prize of an autographed slice of American cheese. As you won’t likely recall, back on January 5, 2008, I invited you to post the weirdest comments on this TechCrunch…
Memelabs has a platform for running viral-video contests. Didn’t know that existed until now, and it seems to make sense. It’s a better alternative to a “throw away” site that is custom designed by an agency. No big clients yet, but a number of active contests.
I found a site called YouTubeMarketing, which had a link to this software called TubeAdder. For $30, you can annoy people with spam comments and fake friend entries. Puh-leez. Feel free to spam ’em.
Here’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of…
You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…