Should Agencies Fear Others Making Video Spots?

It’s time to change the way advertising agency holding companies source video content. First some background: Advertising agency holding companies ignored the web for 5-10 years, allowing a flurry of website production companies to evolve into full-service “digital agencies of record.” They finally developed small web agencies internally, and then realized they needed to acquire…

Tablet Viewing is 30% Higher Than Desktop (and more stats on online-video viewing by device)

I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…

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CES to Illuminate Future of ITV

As the Consumer Electronic Show approaches, the “pre-game” show includes some buzz about Internet Television (ITV). We’re beginning to see better signs of a more mainstream evolution from “lean forward” to “lean back” consumption of video. It’s a race from the office to the living room and bedroom. Even “post Jobs,” Apple is the most…

Most Epic Corporate Holiday Video Greeting

Last year we celebrated the worst corporate Christmas and Holiday greetings. This year we’re celebrating the good ones. Got one? We’ve found one by Klick Health, and it deserves recognition. The sheer number of edits and costumes shows effort that is uncommon with end-of-year throw aways. This one is interactive so you can win some…