The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…
YouTube Moving from “Lean Forward” to “Lean Back”
Do you want YouTube and amateur videos from the comfort of your living room or bed? I’m the only person I know that uses AppleTV to surf YouTube, but the YouTube blog announced a series of distribution partners. I usually think of YouTube as a company that has been fairly slow to introduce new technologies,…
Robbery Victim to Post Live Hostage Video Via iPhone
Remember I predicted that we’d see live news via amateur cameras in 2007? Imagine the next bank robbery where you get to watch along? Maybe there will be an interactive chat so you can give the hostages survival suggestions, and tell them they suck and are gay. Grant, I was a bit early on that…
Babe Ruth’s “Take Me Out to the Ballgame” Contest
Nestle teamed with Major League Baseball on this “Take Me Out to the Ballgame” contest (they’ve even got a blog). Nestle’s agency asked me to propose concepts to promote it, but selected Rhett and Link, who did this clever Goth promo. Now viewers will vote the winner, and I’ve got my favorite: Babe Ruth ulele…
How to Send Large Files (mostly for free)
Need to send giant video files, but don’t want the hassle of FTP? There’s a proliferation of free sites that will allow you to upload a giant file (100 MB to 1 Gig) and provide someone else with a URL or e-mail so they can pull it down. Some require “client” software, but many need…
Instructions for YouTube Branded Channel (pdf)
Hey, look what I found while Google searching for specifications to create YouTube channel banners (not the paid banner ads, but the branded banners that appear on the top of customized brand channels or partner homepages). A lot of this applies only to “branded channels,” but it’s still more informative than the meager YouTube help…
advertising | book | copyright | Making Videos | Nalts | Online Video | Viral Video | YouTube
What’s Better than Free AND Royalty-Free Music & Sound Effects?
What’s better than my previous list of free and royalty-free music and sound effects? A longer list, which includes video effects too! Thanks to you, we’ve got a few new ones to share. Let me remind you that I’m tagging this entry “hellen keller” so we can all find it easily later using the Orb…
Your a Fag
The ultimate video comment. Not “you’re a fag.” It’s “your a fag.” By Kirby Ferguson of The Goodie Bag, it’s called “The Fag Bomb.” On YouTube as “The Accident Factor.” [youtube=http://youtube.com/watch?v=_FR0o17RSwo8] These stupid embeds never work. WordPress: I’m not your friend anymore. You’re not invited to my birthday party.
Okotanpe And His Flying Glass Ball Thing
Okotanpe is all the rage. Thanks, Jan. And thanks Mariyln for telling me I speled Okutanpee wrong.
advertising | book | Contest | Online Video
Doritos Consumer Generated Ad
Stop motion triumphs in a Doritos CGA ad contest. It’s called “Doritos Tribe” and I can’t figure out how they got the Doritos to stand up. I kinda like this “Screen Test” entry better because the guy seems so likable and it surprised me. Of course the 2007 checkout girl still takes the crunch. Hey-…