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Your Viral Video Shouldn’t Be a Commercial (Celebrity Apprentice Lesson)

Perhaps you watched Celebrity Apprentice last night, where the b-listers teamed up to create a “viral” video for O-Cedar’s ProMist Spray Mop. Note that I put “viral” in quotes since it’s not a viral video unless it goes viral. For that matter, let’s call it what it is: try-ral. It’s trying. It may go viral,…

What’s Driving Yahoo Growth in Online Video?

Yahoo showed a fairly large increase in last month’s online-video viewing. How? I’ll give you a hint: it’s news. Since most of the monthly comScore data is predictable, the blogs have jumped on this… Search Engine Watch called it “colassel as a giant squid,” and TubeFilter called it “massive.” While 20% growth on a low…

“Am I Pretty or Ugly” Girl Pretends to Be 21-Year-Old Artist

Sophie Roessler’s “Am  I Pretty or Ugly” video caught some media attention and a quarter of a million views. So what did the tween do? Like anyone else, she pretended to be a 21-year-old artist who knows all about the “struggles a girl transitioning into womanhood must go through. Roessler claimed the video “acted as…