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Viral Video Case Studies… and cute dog costumes

I’ve developed a fairly comprehensive list of my sponsored videos, and the case studies surrounding them. See this page on kevinnalts.com to review the brand goals and see the videos. I’m glad to have a TubeMogul profile so potential clients can see accurate, real-time details about my views and demographics (see chart below). My most…

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What Does Lower CPMs for Video Ads Mean to YOU?

eMarketer (via Wired) produces sober estimates about the sustainability of the current online-video “CPM.” (that’s the way online-video ads are priced… cost per thousand). What does it mean to you? Viewer: Not much. Just keep watching. Especially my crap. Amateur Creator: It may seem initially upsetting, but of course supply/demand will take care of things….

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People Cancel Cable and Watch Video Online, According to Ancient Print Newspaper

The Wall Street Journal (a really old newspaper that a lot of people read… some of whom aren’t directly responsible for the financial crisis) reports that although only about 1% of people have moved entirely to online-video instead of via cable… people are dropping cable TV to save money. Integrated Media Measurement Inc., reported that 20%…

Sarah Palin to Provide “Cringer” Quotes during Vice President Debate. Video Parodies Begin to Stew.

Well it’s time to ready the cameras for the inevitable parade of Sarah Palin parodies based on tonight’s Vice President Debate! We’re having friends over, and I’ve already purchased 16 Sarah-Palin paper masks (and only 8 Biden ones, as I don’t expect them to be as popular). What’s going to be the great Sarah Palin quote…

Blog.tv, Stickam…. meet “YouTube Live”

YouTubers have long gathered in Stickam.com rooms at night. Then some of the more attention-seeking, profit hungry ones started live Blog.tv shows… earning profits that certainly weren’t sustainable given the ad model. Now along coms YouTube.com/live (see YouTube blog). On August 22 before a live audience in San Francisco, the site promises, audiences can watch…

Tilzy.tv Journalist Jamison Tilzner Gets Right to the Facts

A lot of journalists will let their subjects wander aimlessly about a story. But you have to give Jamison Tilzner, of Tilzy.tv, kudos for getting right to the story. As “Hooking Up” writer Woody Tondorf waxes poetically about some of the second-rate YouTube weblebrities appearing in the HBOLabs web series (which is now featured on…

Popular YouTube Star Quits Denny’s. Goes Full-Time.

Michael Buckley, writer and host of “What the Buck Show,” has left his full-time job as regional assistant director at Denny’s to plunge full-time into online-video entertainment. Read about it in this New York Post article (found courtesy of this relatively new blog, “YouTube Reviewed“). Here are some quotes about his departure from a recent blog.tv show Buckley…