Nothing was really interesting in my RSS readers for online-video, so let’s turn to the world of television. My new slogan on YouTube is “Kevin Nalts: Because TV Sucks Anymore.” Here’s an Onion article that announces the new host of “The View.” A 900-pound giant squid that the producers believes is female.” I have been…
It’s a showdown, folks, between Triscuit the Cat and Rusty the Dog (pets of babysitterofnalts). In this video, sponsored by Reader’s Digest, the cute animals duel on the cutest Halloween costume. I can’t stop watching this video, because my wife’s squeeky voice cracks me up. My low-pitch Rusty voice is based on J.K. Simmons (remember him…
In a post last week I rambled about MrSafety. Not inaccurate information, but not related to the essence of the video he posted. You see, I don’t finish videos. But neither do you. Cory called me that day, and explained that the video was intended as his announcement that he’s moving behind the camera. His…
SNL’s ratings have started well, but viewers drop like a cliff after the beginning. Seems they’re tuning in for Tina Fey’s Palin impersonations and diving off for the rest of the luke-warm comedy. Solution? Make a portal. Yessss…. a whole SNL portal. That’s going to do it!
I used to find news like this article (about star power being tapped for web video) threatening. Now I find it cute. Because the monetization model doesn’t exist to justify stars. Will Ferrell makes more in an hour than I’ve made in my 2 years and 37 million views. The industry needs to mature a…
Shire, the company that got spanked for the Ty Pennington video, relaunched an ADHD website to help visitors, especially those who may be new to ADHD, with an “easy-to-navigate road map to help learn about ADHD and finding success in living with the disorder.” It’s called adhdsupport.com. I didn’t go to it because I think…
Viral Video Genius, my first featured video, was unintentionally and subconsciously spoofed by self-proclaimed Phenomena, MrSafety, in “How I Became Popular on YouTube.” Well, we’ve all jumped the shark at some point. But in fairness, Cory will survive a YouTube nuclear war because he’s a human cockroach. And I mean that in a good way….
I advocate that brands participate in online-video, but by partnering with those already “in the house.” But I struggle when I see Zappos becoming a publisher. Or Bank of America developing a financial-advice channel (and surprisingly co-branding it with YouTube). Whatya think?
Here’s a press release by Cone (a division of Advertising Conglomerate Omnicom), which did a study about consumer expectations of companies in social media. I’ve got an important point of clarity: Cone Finds that Americans Expect Companies to Have a Presence in Social Media: Harder-to-reach audiences are ripe for social media interaction. Some stats: Sixty…
ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment…