Dangit. I’m surfing around the web and I run into this site called WillVideoforFood. Turns out it’s mine, and it’s been dark for a WEEK. That’s got to be a record for me since I started this thing 2 years ago. So much to cover! And thanks, Jan, for waking me from my slumber with…
Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…
Daisy Whitney reports on Hollywood’s Top Web-Video Agents. It’s interesting that there’s really no mention of popular YouTube stars crossing over. “Ask a Ninja” is about the closest we’ve seen, but that’s a character and it was far bigger than YouTube. Three parts worth mentioning: Television writer Seth MacFarlane’s Web series “Cavalcade of Cartoon Comedy”…
Remember my post about 10 reasons online-video advertising (the smart ways) will be recession proof? Here’s something written days later, and worth reading. Good for creators worrying about your revenue in 2009, or advertisers looking how to spread your 2009 spending… From Jack Meyers’ media report. “Marketers need to determine how they can put less money…
This is fantastic, and worth waiting for the climax (as well as the teaser for future news at the end). The Onion reigns supreme.
Someone will be doing a news story about idiot voters, and they’ll need some b-roll. Here you go. My private vote broadcast to the world. You know, I thought for sure they’d bust me with the camera. So I even had a spare tucked in my pocket. Nobody cared. One lady asked me if I…
I hate elections. People coming to my home, boring converations, phone calls from spinsters. And all the most-viewed videos are political satires or ads. If you watch my channel, you’ll notice I haven’t been posting videos. I’m eagerly waiting for the wonderful calm after the political storm. Too much noise now. It’s like trying to…
It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…
A recent HBOLabs series titled “Hooking Up” has surprised people in two ways: those who expected TV/film-like acting performances from web stars have been disappointed. Those who expected another web series to be ignored were wrong.The show has had nearly 50K subscribers, and hundreds of thousands of views per episode (less for the vlogs). So…
News roundup. I just savd you visiting 10 websites. AdAge today reports that “Internet Superstar” (by Revision3) is R.I.P. A moment of silence please for Internet’s Martin Sargent and friends. The show’s recent McCain spoof has a slow build, but some comic moments as McCain discovers a phone without a cord.. Microsoft is asking consumers…