I’m still procrastinating my AdAge article for online-video, but the process awakened me to something vital about online video. You see, when I was featured for the first time on YouTube it was mocking a “viral video genius.” It was meant to be a joke. Viral video was not an art form, and remains a…
Michael Buckley was on CNN discussing the YouTube Partnership program, and how it has allowed him to follow his passion full-time. I’m hoping Buckley’s recent press can remind people of two things. First, this space has grown up. I predicted people would be earning 6-figure incomes in 2007 and I was too ambitious. But now…
iJustine is well known in the west-coast and tech sector, but when I met her at YouTube Live in San Fran I realized she doesn’t have as many YouTube subscribers on youtube.com/ijustine as one might think. So here’s my attempt to pitch her on some brilliant ideas to help drive her popularity… appearing in “Pretty Girls…
Caitlin Hill, known online as TheHill88, received NYC’s National Arts Club’s prestigious “Medal of Honor” this week (see press release which I just finished toiling over because I’m consulting with Hitviews. The 20-year-old Australian video creator joins former medal recipients Tennessee Williams, Arthur Miller, Leonard Bernstein, Salvador Dali, and Martin Scorcese. Three US Presidents have…
California YouTube star Cory Williams, who is also known as Mr. Safety, reported to the New York Times that he is earning more than $200,000 annually by creating videos on YouTube (he said $17-$20K per month, so I took an average times 12). “Half of the profits come from YouTube’s advertisements, and the other half come from…
I receive a lot of e-mail about how to become a YouTube Partner (where individuals can share in the advertising revenue that appears aside their videos). Some of you WillVideoForFood tribe members (Reubnick) have expressed frustration about how some are “chosen” and others aren’t (I’ve also edited this post thanks to your comments). The photos…
Alright, Google. I realize that Chrome development was non trivial. I read your entire cartoon about what Chrome does, and I’m sure making it work on Mac is no easy feat (not to mention that Mac users are a small segment relative to PC). But now a YouTube widget that works on Linux and PCs,…
Daisy Whitney provides a “New Media Minute” (TVWeek) that excites me about a day when I watch a video, and I’m offered a “viewers who liked x also liked y.” It works on Amazon.com to increase purchases by existing customers, and it can enhance the video-viewing experience. This functionality is available to those who customize…
It appears YouTube continues to extend benefits to its “Partners,” giving them a distinct advantage over YouTube posters who haven’t qualified. The bar has been steadily lowering on what qualifies a “YouTube Partner” (a group the LA Times calls “the money-making patrician class.” Almost anyone who posts regular videos with a decent audience can become…
Okay. I gave myself a 15-minute “time out” to reflect on why I have a difficult time wishing success upon the Hulu.com and Strike.tv. models — and a new one I found this morning called Heavy.com. And it comes down to a “David vs. Goliath” perspective. Online video, to me and many others, represents the…