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Coca Cola and Google/YouTube to Publish Video ROI Study

Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…

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Will YouTube Segregate Professional from Amateur Content?

Currently YouTube doesn’t distinguish between professionals and amateurs in its “Partner” program, or in the way it alleges to promotes videos. But this article suggests that’s about to change, and it’s an important sign that YouTube may be transforming from a user-generated platform to a professional media distributor.  Today, advertisers have two choices: they can…

Cable’s Binky at Risk: Rethinking Internet TV

  This NYTimes article is a wonderful example of the current struggle among industry players (Google, cable, television, and startups) when it comes to free, ad-supported programing. Here’s the “least you need to know,” followed by my predictions. The television industry’s push to web has given viewers “nirvana”: access to almost every show for immediate…