I’ll be live with Tom Green on a panel at the Digital Content Newfront 2009. Watch live today at 2:45 EST by clicking here. Or catch it on Tom Green Live here at 11:30 pacific. Sponsored by Digitas (The Third Act). You can follow the event on Twitter. Or follow Tom Green. Or follow me…
Andy Milonakis may have gone slightly “off the grid” in recent years, but this video shows he’s still got it. Follow him on Twitter here. Sober for two weeks, too (watch the language).
YouTube has a new “large print” design (youtube.com/xl) for web-connected televisions, laptops sitting far away, game consoles or browsers. It’s BIG and it’s simple, and thanks to George’s twitter for the news!
You have to remember that YouTube was really built on the back of one of our videos,” said Jeff Zucker to WSJ’s Kara Swisher. “Lazy Sunday from “Saturday Night Live” really is what built a lot of the value of YouTube.” Zucker, president and chief executive of General Electric Co.’s NBC Universal, also oversees NBC…
5 tips to making sure star-sponsored videos on YouTube benefit advertisers, talent “partners” and YouTube
My last post about Mad Men’s fake Peggy Olson character raises an interesting debate. Should the television show’s producers create the online-personas of the characters, or invite the public to assume them? The first “gold standard” case study for television & web integration was Heroes, which launched character identities online 3 months prior to the…
It started when Carri Bugbee started tweeting as PeggyOlson, a character from “Mad Men.” Now it’s spawned a startup called bigdealpr. Here’s a nice video story from AdAge.com about how Carri went from taking on the persona of a television show she liked (for fun not profit) to a starting a firm to help brands…
David Spark of SocialMediaBiz.net makes the case that social media isn’t all about ROI. “We’ve been trained that everything gets measured down to a sales lead. If that’s how you measure social media, then forget it,” said David Meerman Scott, author of The New Rules of Marketing and PR and World Wide Rave. Here’s my…
If you haven’t heard of Susan Boyle right now, you don’t own an Internet. Here she is in her Britain’s Got Talent final, which is already shooting up the viral video charts.
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