Online Videos Appeal to “Lowest Common Denominator”

No offense to Kodak (they were a sponsor), but I do think the term “a Kodak moment” is lost on this generation. So Kiddsock, the affable sock puppet, suggests “a YouTube moment.” That seems like a fair enough phrase… since YouTube probably has better name recognition than any camera manufacturer, and stands for amateur moments….

I just made that headline up. Advertising Age reviewed my book, “Beyond Viral” and did not call it the best book about online-video marketing and YouTube. But I’ve got a hungry search engine spider to feed here, so work with me. And if you’re a teacher you should definitely put this on your curriculum because…

Poor Google and YouTube. PC Magazine, which we closet-nerds hide better than teenagers with Playboy, is now saying the two sites have lost their cool. They’ve “sold out.” Says this article about YouTube: “It was much more fun watching stupid videos online when A) it was counterculture and possibly even illegal (see “Lazy Sunday”); B)…