Online Videos Appeal to “Lowest Common Denominator”
Funny cartoon about YouTube and its “fat guy getting kicked in the groin” videos instead of “beautiful life-changing piece of film” ones. From Comics.com “Sheldon.” Click to read type…
Funny cartoon about YouTube and its “fat guy getting kicked in the groin” videos instead of “beautiful life-changing piece of film” ones. From Comics.com “Sheldon.” Click to read type…
So it’s this Woodstock of social media, with web-only attendance. Yeah I think I’ve got that right… Steve Garfield, our favorite, provides us with some actionable tips courtesy of CedarStage Marketing. Garfield, videoblogging pioneer and author of Get Seen, promised numerous tips for putting videos online, and he “did not disappoint.” He emphasized that you don’t…
So these Australian mates found a red belly black snake on their windshield. Bloke named Ben Lehmann turned on his windshield wipers on the viper, but that didn’t work. The snake manages to slither along the driver’s side window, and holds tight even as the car begins to pick up speed. The video is titled “Red…
I just took the kids to see “The Lorax,” and I had purchased “Let it Grow” from the soundtrack (via my iPhone) before we had walked out the theater. Zac Efron and Taylor Swift aside, that gospel song was stolen by young “Marie.” “My name’s Marie and I am THREE… I would really like to…
I spoke yesterday with Joe Chapuis yeseterday who is a frequent commenter on WillVideoForFood.com. He’s writing an article on how to make money on online video, so if you have thoughts reach out to him. I don’t want to post his e-mail here but maybe he will. Joe runs a site called “WebVideoZone” that offers…
I’ve long preached to fellow marketers that consumer-generated media means they no longer exclusively manage their brand. Part of marketing today means that a viral YouTube video can eclipse even the most crafted marketing and public relations campaign. Sure this has been an issue since I invented the Internet, but the easy sharing of video…
I’ve always had a brain crush on Seth Godin, and used to preach his gospel when I worked at an interactive agency pre-bubble burst. But I had lost touch with the author since his Purple Cow book, and was glad to get a dose of his new “tribal marketing” insights last week in NYC. Here’s…