Online-Video Stats August 2009
Here are some more stats about online video via ComScore and MediaBuyerPlanner.
Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer to soda or “Scotch tape” to refer to adhesive transparent tape.
If you’re a stupid media buyer, here are the ad networks that can help you interupt people during their video-viewing experience:
Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2% of the total viewing audience. YuMe Video Network ranked #2 with a potential reach of 59.1 million viewers (36.7% penetration) followed by ScanScout Network with 57.6 million viewers (35.7%).
Or you could try baking your brand message into content that people actually watch… product placement, sponsoring YouTube stars via Hitviews, or creating serialized content and praying someone will watch. It’s a tough call I know.
Hey, no offense Tremor. I know you guys do more than serve video ads… tell us about some of the stuff that works!
Hello Mr. Nalty!
Just wanted to see if you knew your Insult Assistant channel is missing a “T” on the assisTant part on the banner?
Good day to you sir.
^^^ All that was said in a British accent for some reason…I don’t know, just felt like it. The “hello” part is pronounced “E-llo” for your information.
@1 Ha! We need a video for people who are too lazy to spell check.
@1 Did you just say “taint”?
@4: As in “This blog taint as much fun as it used to be?”
@5 Twat are you referring to?
Soery Maryland.Hear I wul therw en some miss spellin for u to currectm ok?
@6: Haha!! You crack me up.
@7: Thank you. That made me feel better.
Marylin… the lack of offensive comments has been a bit disheartening lately. Too many people kissing Kevin’s ass on this blog. It’s a shame and they are doing him a real disservice. Now he’s even gone and made a YT page insulting people. His ego is getting out of hand and it’s making the baby Jesus cry.
@9 Calling Kevin lazy is kissing his ass?
You lick his ass? Eww. He only showers once a week!
Ew! …and his leaking anal warts! “taint” that a shame!