Online-Video Spending and Insights

ByNalts

Since I was dangerously close to having a “dark blog” here, I thought I’d share some recent online-video information that’s worth knowing.

Online-video ad spending continues to grow (May 2017)

Online-video ad spending continues to grow, with 2017 looking to be passing $9 billion this year (it was $6.8 Billion in 2016). That’s according to recent research by the Interactive Advertising Bureau (IAB) as reported in “Digital Content NewFronts: Video Ad Spend Study.” Advertiser Perceptions surveyed 358 US agency (47%) and marketing (53%) professionals to inform projections.

Secondly, Think With Google offers an infographic about some recent YouTube trends…

Similar Posts

How Many People Are Watching Online Video in 2012?

ByNalts

comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader). Some interesting statistics from…

| | | | |

Will Advertisers Shift from TV to Web?

ByNalts

Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…

| | | |

YouTube Technical Problems Create Pissed Unpaid “Partner”

ByNalts

He’s one of the most prolific YouTubers with more than 123,000 subscribers, daily comedic and topical rants, and he makes his primary income from YouTube’s “Partner Program.” But Sxephil was so frustrated by YouTube’s technical problems — which he said deprived him of ad revenue — that he turned his daily rant toward the Google-owned…

One Comment

Comments are closed.