Online-Video Spending and Insights

ByNalts

Since I was dangerously close to having a “dark blog” here, I thought I’d share some recent online-video information that’s worth knowing.

Online-video ad spending continues to grow (May 2017)

Online-video ad spending continues to grow, with 2017 looking to be passing $9 billion this year (it was $6.8 Billion in 2016). That’s according to recent research by the Interactive Advertising Bureau (IAB) as reported in “Digital Content NewFronts: Video Ad Spend Study.” Advertiser Perceptions surveyed 358 US agency (47%) and marketing (53%) professionals to inform projections.

Secondly, Think With Google offers an infographic about some recent YouTube trends…

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