Looking for best-practices and tips for buying online-video advertising?
ScanScout’s Jason Krebs provides tips and tricks for verifying your online-video advertising spend in Daisy Whitney’s New Media Minute.
He tells us how to buy by “cost per engagement” and to ensuring that we receive accurate reporting on our spend.
Darfur. We both know how serious it is, but we’re not sure exactly why or where it is. The Onion (helping you seem more informed”) has produced this fantastic parody of news analysis. It’s called “How Can We Let Darfur Know How Much We’re Doing For Them.” I’ve never laughed as much in preparing a…
We’ve all got our guilty hobbies, and my recent obsession has been crushing the Adult Swim/PikPok gaming app called “Monsters Ate My Condo” (MAMC). I don’t know why I’ve yet to find a fellow-MAMC enthusiast. My kids, wife, coworkers and friends seem sadly detached from the game. As of last week, it’s available on the…
I’ve long preached to fellow marketers that consumer-generated media means they no longer exclusively manage their brand. Part of marketing today means that a viral YouTube video can eclipse even the most crafted marketing and public relations campaign. Sure this has been an issue since I invented the Internet, but the easy sharing of video…
This video, “Time to Stop Being a Victim,” really spoke to me. Marquisdejolie is the first online-video artist and poet that I discovered, in some ways the last. His lense on his world brings new perspective to my own.
I got all excited when I read that Hulu.com will distribute DailyMotion.com videos. Sadly, like most of the most-subscribed YouTubers, less than 5% of my traffic occurs beyond YouTube. I couldn’t even remember if I post to DailyMotion. That’s because YouTube dominates, but also because people on other video sites aren’t as loyal to them, and…
David Spark of SocialMediaBiz.net makes the case that social media isn’t all about ROI. “We’ve been trained that everything gets measured down to a sales lead. If that’s how you measure social media, then forget it,” said David Meerman Scott, author of The New Rules of Marketing and PR and World Wide Rave. Here’s my…
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Oddly enough, I’m not looking for best-practices and tips for buying online-video advertising. But uh, thanks anyway!
You are just in love with Daisy, Kevin, admit it!!!