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How Social is Your Brand?

ByNalts

I wrote about some “poor man” tools for social-media monitoring recently, and here’s a nice list of free social-media monitoring tools. Among them, HowSociable is interesting because it gives you a free “score” that helps you compare your brands’ online activity relative to competitors. This, and more robust paid services, give brands a way to…

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Online Video Ads Not Sustainable for the Long Term

ByNalts

Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…

Artie & Edbassmaster Teach Dance Moves Like the “I Gotta Pee”

ByNalts

Two of the funniest YouTube creators groove together. Brandon Hardesty (best known for “Strange Faces” and his movie impressions, but my favorite is “Extreme Toothbrushing“) and EdBassmaster (best known for “Dog Drives Car,” but my favorite is “I Like Dogs” and when he cracks up during his prank calls).  It has some dance moves you…

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