Nalts in News

Author of “Beyond Viral,” Kevin “Nalts” Nalty frequently appears in the media to discuss online video and YouTube, and his comedy videos have appeared on almost every major network.

After his YouTube 15-minutes passed, he stopped updating this page. But below are some links to news coverage from traditional media (Washington Post, CNN, ABC News, Fox, MTV “Pranked,” and USAToday) and new media sources (AdAge, TechCrunch, Wired).

Scroll down for recent and archived media appearances. Or enjoy this short video (titled “Auteur of the Awful“) which highlights some of Nalty’s media appearances.

• “An Early Dad YouTuber Reflects On The Viral Prank Videos That Made Him Famous — And Ones He’s Since Decided To Delete,” BuzzFeed, March 5, 2021
• “Apologizing for prank videos: How one YouTuber is addressing their past,” Film Daily, May 2021.
• “Kevin 2.0: A Divorced Man Learns to Live Remarkably,” Peter McGraw, Solo Podcast.
• “Notch Video Plays Matchmaker for Marketers and Video Creators,” IT Business, Brian Jackson, January 2014.
• Rumble takes on Youtube in battle to win over online video creators, IT Business, Brian Jackson, January 2014.
• “Funny Stuff and Cheese” appearance, January 2014
• “How to Make a YouTube Video That Goes Viral” (And Maybe Even Makes Money), BottomLine Personal, July 2013
• Learning from Blackberry, Kevin Nalty, MM&M, April, 2013
• Viral Video Showdown, Syfy Network, Guest Judge.
• Spectacular Ways to Quit Job, Mirror/UK, April 2013
• I’m Vlogging Here (documentary in production).
• The Art of Quitting, Anderson Cooper, CNN, March 2013
• Memorable Ways of Saying Goodbye to That Job, MSN, March 2013
• The 14 Best Resignation Letters of All Time, Business Insider, March 2013
• “Teaching Newbies Tips About Making Living on YouTube Earnings,” OnlineVideoNet, August 22, 2012
• “Flight From Sanity,” Lang & O’Leary Exchange, May 23, 2012 (features Mile Hijinks).
• “3 Things We Didn’t Know About Viral Video,” iMediaConnection, May 3, 2012.
• “Who’s Who in the World of Video Marketing,” B2C, April 13, 2012.
• “How to Be the Next Rebecca Black,” Toronto.com, Feb. 17, 2011.
• “Social Video ROI: Does It Really Matter,” Video Commerce, Grant Crowell, April 27, 2012

• “Nalts: The Viral Video Whisperer Talks YouTube Dominance, Audience Analysis And Cats,” Forbes.com, Michael Humphrey, January 23, 2012.
• “Transplantation Vacation,” New You Magazine, April, 2012.
• “BBC World Service Radio,” February 11, 2012.
• “It’s Time to Bury Viral Video,” AdAge, “Beyond Viral” book review by Dave Bushnell, August 29, 2011.
• “Three Easy Ways to Engage Prospects With Online Video,” RSS RAY
• “The Humor Code: Deconstructing the Science of Funny,” Wired.com, July 13, 2011
• “YouTube Star Nalts: Subscribers Don’t Matter As Much as You Think,” Social Times, June 23, 2011.
• Getting Customers Via Online Video, MSNBC’s “Your Business,” March 26, 2011
• “Making a Viral Video” AOL Small Business, January 31, 2011
• Author David Garland interview with Nalts: The Rise to the Top, January 2011.
• Entrepreneur magazine, Brand Romance, January 2011
• Online Video Predictions for 2011 (ReelSEO), January 2011
• An article About Pharmaceutical Marketing I Wrote That’s So Boring Your Ears Will Bleed,” by Kevin Nalty.
• (I’ve gone a while forgetting to update this)
• “YouTube Turns 5,” SFGate.com
• “2010 StreamingMedia All Star” (Nalts is one of them: see on page 2).
• “An Impression Isn’t An Impression Unless It Makes One” (Streaming Media)
• “We Can Win This” (TCBY Contest, PhillyBurbs).
• Toll Taker Revenge (Excerpt of video in CNN story that accidentally called me an “online comedian”).
• Putting the Fun Back in Pharmaceutical Marketing (interview post speaking)
• Monetization of Online Video (Streaming Media coverage)
• Google Ranks and Video: YouTube Partner Nalts (SFGate)
• Huffington Post: Viral Video is Dead, Says Nalts
• Coverage of Nalts’ Keynote at Toronto’s Canadian Market Association event
• Top Pharmaceutical Firms Engaged in Social Media (Nalts overshadows Merck), Aug. 24, 2009
• Social Media Rules for Pharma (MM&M magazine): written by Kevin Nalty, August 2009
  
• Appearing as guest on “This Week in Media,” (Daisy Whitney, April 9, 2009)
• Nalts article about measuring and communicating value of social media (iMediaConnection, July 24, 2009)
• “Enlightened Stupid Marketer” Marketing Profs (July 3, 2009)
  
• Cameo on NBC’s “Fear. Regrets. Desires.” (June 25, 2009)
• JetBlue Flies YouTubers on Inaugural JFK/LA Flight (AdAge, June 17, 2009)
• Nalty Announces NaltsConsulting on Beet.TV (Daisy Whitney, June 10, 2009)
• Digitas NewFront Event: Tom Green, Nalts, Faith Ford and the Fart Machine (Media Post, June 4, 2009)
  
• Nalts Appointed as Chief “Strategical” Officer of Hitviews.com (Press release, May 27, 2009)
• Q&A with Bnet Pharma about Leaving Merck (May 27, 2009)
• Nalts Quits Day Job as “Marketing Director” and goes full time with video marketing, May 22, 2009 (NewTeeVee).
• Another AdAge article by me.
• YouTube? More Like AdTube (Forbes.com)
• Fast Company blog: “Move Over Simon Cowell, Make Way for Poykpac (and Nalts).” April 16, 2009.
• Profile of Nalts on NetNewsDaily
• US News & World Report: “Take Your Video Viral,” March 3, 2009
• NinjaMarketing translates Nalts YouTube secrets to Italian-speaking humans.
• Profiled in O’Reilly book: “YouTube: An Insider’s Guide to Climbing the Charts” (see review at FastForward blog).

• The Ultimate Guide to Creating Online Video That Works, Part 2,
  StreamingMedia.com (December 11, 2008).

• Listed as online-video star in release by Hitviews (which connects creators with marketers),
  December 1
• Huffington Post: YouTube Stars Tap Marketing Budgets (November 25, 2008)
• Hooking Up: Did HBOLabs Web Celeb Experiment Work, TubeFilter News (November 7, 2008)

• Special Guest at YouTube Live(Nov. 22)

• Readers Digest featured videos’ (October)

• Referenced in Blog.tv release about YouTube “Supernotes” project by Rhett and Link (October 31)
• Streaming Media Oct/Nov cover story: “The Ultimate Guide to Creating Online Video Content That Works.
• Accidentally called “recognizable YouTube star” by NewTeeVee (October 25)
• Dissed on AdRants(October 24) and I love it.
• HBOLabs (Oct. 16): “Hooking Up” web series (episode 4, Professor Klein)
• ABC News: Tina Fey Leads Pack of Palin Impersonators (October 8, 2008).
• Advertising Age’s Featured Video: “When Tootsie Met Sarah Palin“
• HBO Series, “Hooking Up,” (as reported in Silicon Alley Insider).
• CNN, (Sept. 4, 2008). Report on Sarah Palin parody videos (yeah that’s me in drag) included footage from Nalts’ Palin satire.
• UK Telegraph, (Sept. 3, 2008) United Kingdom, “Sarah Palin Parodies: Best Humor on the Web“
• Retarded Policeman (Web series) episode 17, “Nalts” (August 29, 2008)
• Wired.com “Underwire” blog article mentions Nalts report on Vloggerheads (August 22, 2008).
• Internet Superstar appearance* on Revision3.com‘s show with Martin Sargent-
  good one! (August 15, 2008)
• NBC Today Show: Nalts appears on “Frustrated Fliers” segment (July 9, 2008)
• Yahoo Conference: Big Screen, Small Screen (July 9, 2008. Toronto). See slide presentation here.
• NewTeeVee: TubeMogul (Biased) Lists Shows New Media Kicking A$$ Online (June 26, 2008). The newteevee world is still ruled by new media stars, according to video distrbutor TubeMogul’s Top 40 list. The list is diverse, but old media types don’t break the the Top 10 (Nalts placed 8th). “The fact that an online video buffoon like Nalts can score higher than CBS confirms that the playing field has been significantly leveled.”
• Globe and Mail: Viral Video Cashing in Or Selling Out? (May 27, 2008)  Nalts, one of the ten most subscribed to comedians on YouTube, doesn’t shy away from the idea of product placement. In his video “ Mentos Movie Smuggling” he tries to sneak a six-foot Mentos roll into the movie theatre. The clip is clearly sponsored by Mentos… He thinks product placement is a good thing. “It can help creators derive revenue, and therefore the quality of videos should improve. I think it’s great for brands because they can now access the audience in different ways than a pre-roll or a banner.”
• USAToday: Guests’ videos star in hotels’ online ads(June 6, 2008) . Vacationers’ videos posted online have been around for years. But hotel companies are more proactive in seeking more than room footage. Last year, Best Western asked customers to submit a 30-second video on why they’re in “desperate need of a vacation.” Holiday Inn Express invited popular YouTube comedian Kevin Nalty to help produce an online show about the chain.
• TechCrunch: Another Take on Getting Videos to Go Viral. Debuts Nalts’ book, “How to Become Popular on YouTube Without Any Talent.”
• LiveDoor: YouTubeでバイラルな人気ビデオを作るコツ—今度は真面目なアドバイス (January 6, 2008). I dunno what this says. It’s in another language.
• Advertising Age: 10 Things a Marketer Should Know About Online Video (November 26, 2007). Self authored piece about trends for marketers.
• AdRants: Route CGA: Put the Prize Money Down (November 9, 2007). For me, the star of this panel was probably Kevin Nalty – better known as Nalts of YouTube fame. A marketing director at a pharma firm by day, Nalts has taken to producing YouTube videos (oops – I mean CGA) by night. By now, he’s produced over 500. Some have graced the top of YouTube’s annals of fame; others have crashed and burned. At some point you ought to check out his half-entertainment, half-video-strategy-oriented site, Will video for food.
• Press Release: Management Company for Temporary Labor Launches Successful Viral Video to Promote New Offering (October 29, 2007). Example of client work (press release)
• 11th Annual Webby Awards Nominee for Viral Category (2007): Crackberry.
• Washington Post.com: YouTubers Try Different Forum: Real Life (October 10, 2007). Coverage from Washington, D.C. YouTube Gathering
• iMedia Connections: Agencies: Can You Cope With Candid Camera? (June 28, 2007). Panel discussion with Xlntads.com.
• Fox Television: Sweet Success: Nalts as Finalist to Butterfinger’s “Follow the Finger” Contest (June 7, 2007). Local story about contest and my balance of video and work.
• Los Angeles Times: Fretting Over Product Placement (May 13, 2007). GPS Maniac, a consumer information website (www.gpsmaniac.com), paid YouTube funnyman Kevin Nalts to produce and star in a video called “What GPS Thinks.” In it, the viewer gets to eavesdrop on the female GPS unit’s inner monologue as she bemoans her bad luck with drivers. “I get this clown who never even leaves New Jersey,” she mocks. “Who needs to navigate New Jersey, for God’s sake?”
• NewTeeVee: The Dao of Nalts (May 17, 2007). I can’t remember. I was drunk during this interview.
• Morning Call: ‘Gone with the Wind’ it’s not: Lowbrow Doylestown auteur finds YouTube fame a real gas. (April 4, 2007). The short video of an adolescent boy walking through Doylestown using a hidden machine to simulate the sounds of passed gas and to shock passers-by has become a hit on the Internet’s popular site YouTub (see “Farting in Public“).
• CNN: The Situation Room (Wolf Blitzer) (January 9, 2007). Wolf, it’s a Web site worth over $1.5 billion, where over 65,000 videos are uploaded each day. So when this one showed up over the weekend of YouTube co-founder Chad Hurley saying soon the people behind the videos will be able to share in some of the cash, it’s no wonder that it was followed by videos like this one. That’s YouTube user and frequent uploader Kevin Nalty (ph), celebrating with his kids. Not quite clear at this stage how much that one will be worth.
• Wall Street Journal: “Finding Tom Cruise (Not Cruise Missiles)” (November 16, 2006). About how video can help on paid-search placement.
• MediaWeek: User-Gen Video Turning Pro (October 30, 2006). Trade publication about rising influence and quality of user-generated video.
• ABC News: Are You Addicted to Your Gadgets? (August 23, 2006). Shows Crackberry Blackberry video as part of story about technology addictions.
• BarterBee.com Video Contest ‘Buzzing’ as First Round Winner Announced (June 26, 2006). The first round winner in the summer-long “Be the Bee” video contest is Kevin Nalty of Doylestown, Pennsylvania. For his winning video submission, Nalty chose a portable DVD player from several prize choices.

ADDITIONAL SOURCES

1. Vascellaro, Jessica E.. “Finding Tom Cruise (Not Cruise Missiles)“, The Wall Street Journal, October 12, 2006.
2. ^ ^{a b} You, Tube. “Most Viewed (All Time)“, YouTube, July 2, 2007.
3. ^ ^{a b} Nalty, Kevin. “Farting in Public“, Kevin Nalty, March 24, 2007.
4. ^ “Webby Honorees“, 11th Annual Webby Awards.
5. ^ Sarno, David. “Fretting over product placement“, The Los Angeles Times, May 13, 2007.
6. ^ Garfield, Bob. “As Seen on YouTube!“, Bob Garfield‘s blog at Advertising Age, June 29, 2007.
7. ^ Shields, Mike. “User-Gen Video Turning Pro“, Adweek, October 30, 2006.
8. ^ “Are You Addicted to Your Gadgets?“, ABC News, August 23, 2006.