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What Does YouTube’s Ad Team Mean to Google Ad Reps and Digital Agencies?

ByNalts

The Wall Street Journal’s Emily Steel wrote a piece last week about YouTube’s efforts to commercialize itself. Steel titled it “walking the tight rope.” The article includes a Q&A with Suzie Reider, YouTube’s first chief marketing officer. Reider is rapidly expanding her advertising sales and marketing teams, as evidenced by YouTube’s own “we’re hiring” ads…

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Viral Video Reports from Grave: Still Dead

ByNalts

Just when I was feeling mortal for falling off the top 100 most-subscribed YouTube partner list (a fact that ZackScott and PeterCoffin felt compelled to remind me via voicemail), I scored placement on Huffington Post via the lovely and talented Daisy Whitney. Check out this report from iMediaConnection in Vegas (or LA or SanFran, I’m…

It Hurts When PC Magazine Says You’re Not Cool Anymore

ByNalts

Poor Google and YouTube. PC Magazine, which we closet-nerds hide better than teenagers with Playboy, is now saying the two sites have lost their cool. They’ve “sold out.” Says this article about YouTube: “It was much more fun watching stupid videos online when A) it was counterculture and possibly even illegal (see “Lazy Sunday”); B)…

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When Will Preroll Ads Die?

ByNalts

It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…

SFGate to YouTube Star-Wannabees: It’s Asymptotical.

ByNalts

Sorry, online-video stars of 2011 and 2012. Seems your future is “asymptotical,” according to this report by SFGate titled “Inside Google’s Boot Camp for Viral Video Stars.” The New York Times covered the recent program for the “chosen” YouTube Partners that were selected as YouTube NextUp winners (see explanation of program). Yeah I had to…

YouTube Money Statistics: Partner Ad Income in 2011

ByNalts

Since the most-searched terms for this blog are around “how much do YouTube partners make,” I feel obligated to share these rare nuggets. YouTube has been quite silent about Partner income, but here are some nuggets reported in USAToday recently. Any ad revenue generated is shared, “with more than 50% going to the partner,” says…