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The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…

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Mainstream Media Markets Via New Media and Vice Versa

ByNalts

Imagine a year ago if I told you that Fox Broadcasting would be promoting its debut television shows via online-video personalities (see press release) that were unknown before sites like YouTube. And that Hulu, a network site, would promote on the Superbowl. I’m the “chief strategical officer” for Hitviews, so I can’t cover this objectively….

YouTube Documentaries: “Please Subscribe” and “I’m Vlogging Here”

ByNalts

A new YouTube documentary, “Please Subscribe” debuts in February, and another titled “I’m Vlogging Here” is fundraising for its coming production. Dani Dobi’s “Please Subscribe” features YouTube vlogger Wheezy Waiter, Joe Penna (MysteryGuitarMan) and dozens more. See the “Please Subscribe” trailer here.  YouTube weblebrity ShayCarl (Shay Butler) is joining Corey Vidal in “I’m Vlogging Here,” documentary that…

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Viral Video: The NEW Reality TV

ByNalts

Reality TV has obviously hit its peak and on the decline. What’s next? Viral video according to this Pittsburgh Tribune article by Andrew Johnson. It’s a nice article that tracks the EepyBird explosion and identifies a number of other top viral sources (see more below). Obviously we at WillVideoForFood hope the viral video fad sticks…

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