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90 Percent of Online Video Sites Will Disappear

ByNalts

In this San Francisco Chronicle article by Ellen Lee, Charles River Venture Capitalist George Zachary predicts that 90 percent of online video sites will disappear. Some will simply shut down; others will be gobbled up by larger companies. (Brief ad here- if anyone wants to gobble up CubeBreak, make an offer… I just got a…

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Video Viewing: Leaning Back vs. Leaning Forward

ByNalts

Stephen King (not THAT Stephen King, but the one from the Institute for the Future in Palo Alto) spoke yesterday at my day job. He discussed the difference between legacy television viewing ("leaning back") and online video viewing ("leaning forward"). Obviously our attention span is different for each task- 30 minutes to hours for "leaning…

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The Making of “Google Dream Phone Demo”

ByNalts

Guest Blogger: Brett Slater (SlatersGarage) So… This is what the inner sanctum looks like? Kinda blah… He needs something on the walls in here. Anyway, hi. Nalts and I have been getting a ton of feedback on the collab video we did poking fun at Google’s brainchild, the “Dream Phone.” This is the one that’s…

What Do Online Video and Direct-Response TV Have in Common?

ByNalts

Direct-response television (TV ads that have a “call to action”) aren’t new. But I did have a chance to hear about best-practices on DR-TV and they struck me as awfully similar to some of the online-video entertainment best practices. Example: Immediate Appearance of Response Mechanism (start your video with a compelling clip) Response Mechanism Duration…

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Why Nobody Clicks Ads

ByNalts

Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…