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Video View Count: Short Shelf Life vs. Long Tail

ByNalts

TubeMogul reports on the short shelf life of online videos (courtesy of ReelPopBlog). While it’s true that 25% of video’s views tend to occur within the first 4 days, this is a bit missleading. First, TubeMogul focused on videos exceeding 1,000 views and the website is used more by serious content creators looking for broad distribution. Second,…

Flying Naked

ByNalts

Wow. Check out a clip from CNN of the things you can and cannot bring on airplanes right now. We’re one step from mandatory flying naked. Eww. Note- the link will take you to the “Developing News” story at CNN, so you have to hunt for the link called “Watch what passengers must do at…

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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

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Will Advertisers Shift from TV to Web?

ByNalts

Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…

They’re Watching Too

ByNalts

If you’re worried that your information technology people are watching your online video habits, you may find relief in a recent MediaPost article by Wendy Davis. Universal McCann and KnowledgeStorm surveyed more than 5,300 business and IT professionals last month, asking them about online video, social networks and wikis. Nearly all respondents said they viewed…