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Virgin Mobile Allows Break Logo on Its Video Site

ByNalts

Virgin Mobile today is permitting Break.com to place a small Break logo on its website. See Break.com for example. Naturally, I’m being sarcastic. Break shows that online-video sites can paint themselves like a public-transportation bus or a college-kids head… hey, it works better than banners or pre-rolls. And don’t pretend it didn’t make an impact.

Illegal Drugs

ByNalts

No I’m not sure if this is promoting or vilifying illegal drug use. But I’m not sure it matters. This weirdly repetitive music gets stuck in your ear like a maggot in a festering puss wound while you’re traveling in search of El Dorado in the Amazon in the 1910s without any medication. Brought to…

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Closing the Chasm on Clickthru (Mr. Complicated Case Study)

ByNalts

Like that headline? Lots of C’s. It’s the age old problem of online-video marketing. People watch the videos floating around the web, so the medium is brilliantly cost-efficient for awareness and buzz standpoint. But the little repressed direct marketers in us are looking at the paltry click-thru from video to branded website, and wondering what…