| | | |

Jupiter: Online Video Advertising’s “Best Years” Not Until 2009 or 2011

ByNalts

online-video.gifAccording to eMarketer, Jupiter is cautious about online video advertising near-term’s growth. Jupiter is “advising that online video advertising’s best years may be yet to come, not until 2009 or 2011, when video is expected to become a standard offering of online publishers.”

The reason that online video ad revenues are not growing faster, according to a recent article in Media Life, is that currently “much of the video inventory online is haphazardly placed and users have not developed predictable viewing habits.”

Very important point by Media Life… it’s still hard to target an audience.

Our thoughts on Jupiter’s cautious estimate… this all depends on how you define online video advertising:

  • Is it any online advertising that appears around online videos?
  • Is it strictly rich-media ads with video?
  • Is it pre-roll, post-roll videos with online videos?

Similar Posts

How’d You Like to Be Doing Public Relations for Walmart Right Now?

ByNalts

Ouch. Here’s the WalmartMovie.com, and here’s a clip. It’s kinda long, and it’s really just a guy describing moments he regrets in his career at Walmart. But it’s hard to stop listening to. (Via VideoRambler). If you tap into an issue of mass frustration these days, all you have to do is create a tight…

|

EepyBird Creates New Genre of Hyper Syndication?

ByNalts

The EepyBird duo shows that if you have enough talent, you can move seamlessly from one major promotion to another — without anything particularly unique between. Fritz Grobe and Stephen Voltz are the mad scientists behind EepyBird, a physical theater company exploring how everyday objects can do extraordinary things. They’re the Michael Jordan and Tiger…

WTF? It’s Jan. 3? JibJab.

ByNalts

Woah. How’d it get to be January 3? I haven’t done my 2010 predictions for online video, and I’ve got a crap load of writing to do before my first draft manuscript is due for “Beyond Viral Video.” Well here’s JibJab’s 2009 best-of musical animated video parody thingy, and JibJab’s blog posts some “behind the…

Your a Fag

ByNalts

The ultimate video comment. Not “you’re a fag.” It’s “your a fag.” By Kirby Ferguson of The Goodie Bag, it’s called “The Fag Bomb.” On YouTube as “The Accident Factor.” [youtube=http://youtube.com/watch?v=_FR0o17RSwo8] These stupid embeds never work. WordPress: I’m not your friend anymore. You’re not invited to my birthday party.

13-year-old Pakistani Kid Trumps Bieber, Gaga, Rihanna & Shakira

ByNalts

  AdAge reports that music videos vanished from YouTube on Monday because a 13-year-old Pakistani kid (using a YouTube Partner account called iLCreation) flagged VEVO channels with copyright claims. It was widely reported this week that music videos for artists including Justin Bieber, Lady Gaga, Rihanna, Shakira and others were temporarily taken down. But how…

| | | |

YouTube Ends 2006 With Technical, Customer Support Fiasco

ByNalts

YouTube is ending 2006 with dozens of technical support problems, and customer service that is reminiscent of AOL when it had a virtual monopoly. In fact, YouTubers have organized a “Bed In” to bring the company’s attention to problems. Ironically many can’t participate because the site, for days, hasn’t accepting videos in a timely manner….