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Bait and Switch From “The Office” Promoters

ByNalts

Here’s the note I got from SpecialOpsMedia when they were promoting “The Office” webisodes: The serialized, weekly arc will star the accounting staff of the Dunder Mifflin paper company in an edge-of-your-ergonomically-designed-seat whodunit. Also, we will be getting in prize packs with t-shirts as well as Dwight Shrute bobbleheads! And here’s the note I got…

Like Knife in Gun Fight, Subway Sends Lawyer to Dominos PR Fight

ByNalts

Never bring a knife to a gun fight, or an attorney to a PR/advertising battle. That’s the lesson in the “2009 Battle of the Toasted Sandwiches.” Here’s a quick blow-by-blow recap (see Adweek for more): Dominos issues an independent taste test comparing its oven-baked sandwiches to Subway’s. Since they couldn’t obviously test every variation, they…

Models for “Signing” YouTube Creators; Tips for Advertisers, Studios & Stars

ByNalts

Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…

3 Comments

  1. Thanks for the background story. I had previously seen both videos, but the background makes them interesting from a different light. That Indigo Productions group must be a lot of fun to work with.

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