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Online Video Takes a Page from the “Survivor Playbook”

ByNalts

Like two weak players forming an alliance before an immunity challenge, EMI and GoTiot (I hadn’t heard of it either) are banding together. EMI owns Capitol and Virgin. Here’s the story on Spin.com. The story reports that EMI “signed a deal to distribute its videos to consumers for free via Gotuit.com, the two companies announced…

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Big Brands Tap Online-Video Stars

ByNalts

I’ve written before about Hitviews, and I’ve been working with the company on sponsored videos. This report (see video) by ABC’s NYC affiliate (channel 7), the most-watched local network in the US. It’s the story of how Hitviews co-founder Caitlin Hill (theHill88) and veteran network executives are turning online-video stars into promotional vehicles for large…

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Punch Your Neighbor, But Check Your Frustration at the Door

ByNalts

Haven’t been to Dailymotion in a while? Check out the “Big Mexican Punch Up.” It’s a tradition that dates back to feuding neighbors, but the mayor cautions us that participants, by rule, can’t have been involved in a dispute prior to the event. They don’t want them venting frustration as they punch strangers repeatedly in…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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How Google Ate YouTube

ByNalts

Jason Dowdell of “Marketing Shift,” writes this about Google vs. YouTube: For the moment YouTube appears to have an insurmountable lead in the user-generated video space. YouTube has the quirky, clever, and oddball content from thousands of individuals, while Google Video has Mr. Magoo and Charlie Rose. However, Google has several things — namely Google…

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