It’s Spring!

ByNalts

Just minutes ago, it’s official Spring. Of course there’s snow covering my backyard, so I’m enjoying a virtual spring:

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The Problem With Predicting the Future of Online Video (and the magic of marketers)

ByNalts

Ladies in gentleman, in this seminal post, I shall speak to you not as a video entertainer but as a student of psychology, a practicioner of marketing, and a former magician (age 10). Watch in awe as I explain why our human species has trouble predicting the future, why some of my online-video foresight has…

Ray William Johnson Is YouTube’s First Millionaire Creator

ByNalts

YouTube “Partners” are contractually obliged to not disclose earnings from Google’s video-sharing property, but that didn’t stop #2 subscribed Ray William Johnson this week. On Thursday he told ReelSEO’s Jeremy Scott that his YouTube ad-share income over the past 12 months (March 2010-March 2011) has surpassed one million dollars. Johnson, one of few top YouTubers…

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The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…

7 Rules of YouTube: Debated

ByNalts

Charlie McDonnell, aka “Charlieissocoollike,” offered DailyDot readers some YouTube tips (and posted videos on the topic). 1) “I don’t ever tell people to like, comment, subscribe—any of that stuff—unless I actually have a decent reason to.” 2) “I don’t like to give [fans] who watch me on the Internet any kind of group name or…

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