Similar Posts

| | | | |

YouTube as Marketing Channel (free 30-minute podcast): Nalts and Obama Girl Creator

ByNalts

Here’s the archive podcast of the Blog Talk Radio show I did with Toby Bloomberg and Ben Relles (read more). Ben’s story about “I Have a Crush on Obama” is always interesting. And maybe you’ll learn a few things about how brands can harness the power of YouTube. Here’s the Diva Marketing Blog description of…

| | | | | |

Google Blinks, and Blinkx Tops Video Content

ByNalts

Video Search engine blinkx.tv has surpassed Yahoo and Google, reaching 4,000,000 hours of searchable video content to become the web's largest video search engine. Spidering free content from the web, blinkx partners with content publishers in order to access repositories and archives that cover the broadest spectrum of interest. blinkx's over 80 content partners include…

| | | | |

Debunking the Mythical Value of a Video “Subscriber”

ByNalts

Fifteen years ago I worked at a small newspaper in Georgetown. I was on the editorial side, but I used to hear my colleagues on the “dark” side of advertising boast about our subscription rates. They were 3 times the quantity of newspapers we printed each week! I asked our chief lying officer (CLO) about…

Taxi Cab Panic Attack

ByNalts

Social experiment #28238. What happens when you get into a NYC taxi (like I did yesterday morning) and have a panic attack? The taxi driver was surprisingly receptive to me placing the camera on his dashboard and then screaming and whining as he took us to market research. I asked his permission, but didn’t tell…

| | | | | | | | |

The Vaccine for Viral Video

ByNalts

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….

| | | | | | | | | |

William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…