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Shooting Video Testimonials

ByNalts

Here’s a nice article titled “how to shoot a video testimonial.” (Ken McCarthy, SystemVideoBlog.com). Great tips about getting a subject comfortable and asking questions that will prompt positive comments. This article reminded me that making “amateur video shorts” violates almost everything I ever learned working at PBS and doing my own small productions. I’ve never…

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I’m Packing It In. I’ve Been Outclassed.

ByNalts

Well after two years of trying to evangelize amateur video, it would appear that Fred and Sharon have done more in this two-minute video titled “Who Needs a Movie.” They inspire, generate ideas, and provide passion that I’ve lacked. As film maker Dawn Westlake said, “OMG! I’m packin’ it in. How can anyone who’s legit…

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Do Marketers Understand Online Video?

ByNalts

So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…