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Companies Shouldn’t Engage in Social Networking. They Should Give People Woodies.

ByNalts

Here’s a press release by Cone (a division of Advertising Conglomerate Omnicom), which did a study about consumer expectations of companies in social media. I’ve got an important point of clarity: Cone Finds that Americans Expect Companies to Have a Presence in Social Media: Harder-to-reach audiences are ripe for social media interaction. Some stats: Sixty…

Officer Bubbles Sues YouTube Commenters

ByNalts

Watch out folks. “Officer Bubbles” (Toronto police constable Adam Josephs) is suing not just the people behind YouTube video parodies of his anti-bubble threat (example from a 2-day old account “MisterOfficerBubbles” channel that’s soon to vanish), but commenters as well. According to this post, Josephs is suing Todd “pussymcfats” Mara (age 33 and father of…

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Flying Cars Debut in GM Viral Video Campaign

ByNalts

Hats off to General Motors for this refreshing viral advertising campaign featuring flying cars. I almost hesitate to reveal GM as the sponsor because conspiracy theories would be more fun (and they’re already taking place). For instance, Future Technology Today is taking them pretty darned seriously. I think. Meanwhile, the GM chat board is pretty…

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Online Video Ads & Targeting

ByNalts

Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…

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