Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo.
Here’s the lot of them. Make your own and win a trip to NYC.
A classic video from ZackScott that gives us information about the American Presidents that you wouldn’t have learned in history class. Zack is one of my favorite online comedians. Watch for the subtle gestures and timing between facts. Is this hysterical, or is it just the Haldol in my meds? I need to stop buying from Nigerian pharmacies.
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…
Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
There’s only one thing funnier than the news that Skype, Kazaa and Joost founder (Janus Friis) was caught trying to enter the mile high club on a recent flight from London to LA (source: Valleywag). We are downgrading Joost from “strong buy” to “hold” as a result of this news, and the fact that I…
Yesterday I joined a small group of online video creators to speak with Revver via conference call. We shared some of our technical concerns, and Revver provided some updates about what’s ahead. As the market grows more competitive, Revver has become cautious about sharing specifics. But Micki (Director of Revver Community and editor of The…