A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it.
What do you think? Do any of the new channels strike you as being successful? Hank mentions SourceFed.
Maybe 8 years ago I stumbled onto a website where there was a cartoon contest. Even better, it was managed by the voice behind Jibjab cartoons. There was some heavy competition but I believe I once won “runner’s up.” Jim Meskimen is back with his celebrated cartoon contests, and now on YouTube (that online-video sharing…
Well, he’s not crazy after all. Online video works even for the top brass it seems. A Forbest Insight study reported by eMarketer shows that online video actually has some business application… even in the coveted “C” suite (CEO, CMO, CFO and CIO). That last one stands for “career is over.” (Wait for laughter). Some…
This is fantastic, and worth waiting for the climax (as well as the teaser for future news at the end). The Onion reigns supreme.
Some Friday nights you want to go out and party. Others you just want to sit at your computer with a stiff drink and watch an animated bunny dance. What kinda Friday night are YOU having? Dance along if nobody’s near you to make fun of you.
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
Comments are closed.
I don’t know anything at all about any of this. I think I used to, back in Revver’s day, but now I work my job, come home and socialize with my Facebook friends, make a few posts there and go to bed. I forgot which closet I put my TV in. Once in a while I’ll rediscover that quaint machine looking for socks, wondering why I wasted so much of my youth on that thing. So now Youtube is trying to be another TV station? Pffft. So what? It’s a rarely used resource for me, my free Cloud storage location.
Best wishes to them. It’d be funny as hell if they bought NBC.
From what I have read, usually, most youtube viewers don’t want to be engaged into anything longer than 3-4 minutes. And even that is a generous estimate. Also most youtube viewers bounce within the first 30 seconds of watching any video. So those first seconds have got to be really good in order to keep the audience there. And then the next 15-30 seconds has to build up to something really big and then KABOOM! And they’re ROTFLing and that’s a good video. A good online video. Not a TV episode. No, that is not at all like TV. Online videos are a completely different animal altogether.
I agree with Hank’s sentiments. I still wonder how many of the people who are making decisions about YouTube really understand what YouTube is and where the true potential lies.
I wish I could have gotten a grant.
Also agree with Hank’s points. It goes to show that proper YouTube audience development and optimization can trump celebrity star power.
Of the YouTube funded channels the ones that really stick out for me are:
The Nerdist Channel
The Onion
The Pet Collective
Geek & Sundry
Good find on the Hank article. I wouldn’t have seen that otherwise.