A very recent AdWeek article (YouTube Stars Represent Massive Media Shift) alerted me to an oped piece by Hank Green (Vlogbrothers, VidCon, etc.). It’s titled “Lessons Learned From YouTube’s $300 Million Hole.” Hank observes the success rate of the YouTube creator grants, and how most of the channels failed. Go read it.
What do you think? Do any of the new channels strike you as being successful? Hank mentions SourceFed.
Social media pioneers have long advocated honesty, disclosure, bacchanalianility, transparency and authenticity. First there were CMP.ly codes for standard disclosures. Then WOMMA came out with its disclosure guideand hashtags like #spon, #paid, #samp. Today the world’s most widely read blog that is called WillVideoForFood announced a new short URL you bloggers, social-media whores and YouTube stars…
Well after two years of trying to evangelize amateur video, it would appear that Fred and Sharon have done more in this two-minute video titled “Who Needs a Movie.” They inspire, generate ideas, and provide passion that I’ve lacked. As film maker Dawn Westlake said, “OMG! I’m packin’ it in. How can anyone who’s legit…
Okay “Beyond Viral” is climbing Amazon’s top web-marketing books right behind Chris Brogan’s “Trust Agents.” If you’ve ever considered purchasing my epic tome about YouTube marketing, now’s the time!Let’s show these big fancy social media people the power of viddeeooo (the most visceral form of social). And if you act today — buying the book…
I’m getting so tired of the hype articles, or the latest story about an instant viral video classic. Finally, here’s an interesting piece. Source: The Ultimate Middle East Business Resource. Go figure. On YouTube: “But this bandwidth is expensive. It’s estimated that bandwidth costs YouTube US$1 million per month. But the investment – YouTube has…
Good Morning Starshine. Here’s Bob singing on the first season of Sesame Street with a bunch of hippie muppets. Wait- not Hippies. Deadheads. Power of positive names.
Come one, come all. Ye Old “PattyTube” on St. Patrick’s Day, and meet Mike Lombardo, WheezyWaiter and whatever other washed-up YouTuber decides to show up. RSVP if you wish at the YouTube Gatherings site, and feel free to suggest/organize an adjoining event/venue. I may promote YouTube gatherings, but I couldn’t organize a 2-person dinner. Right…
Comments are closed.
I don’t know anything at all about any of this. I think I used to, back in Revver’s day, but now I work my job, come home and socialize with my Facebook friends, make a few posts there and go to bed. I forgot which closet I put my TV in. Once in a while I’ll rediscover that quaint machine looking for socks, wondering why I wasted so much of my youth on that thing. So now Youtube is trying to be another TV station? Pffft. So what? It’s a rarely used resource for me, my free Cloud storage location.
Best wishes to them. It’d be funny as hell if they bought NBC.
From what I have read, usually, most youtube viewers don’t want to be engaged into anything longer than 3-4 minutes. And even that is a generous estimate. Also most youtube viewers bounce within the first 30 seconds of watching any video. So those first seconds have got to be really good in order to keep the audience there. And then the next 15-30 seconds has to build up to something really big and then KABOOM! And they’re ROTFLing and that’s a good video. A good online video. Not a TV episode. No, that is not at all like TV. Online videos are a completely different animal altogether.
I agree with Hank’s sentiments. I still wonder how many of the people who are making decisions about YouTube really understand what YouTube is and where the true potential lies.
I wish I could have gotten a grant.
Also agree with Hank’s points. It goes to show that proper YouTube audience development and optimization can trump celebrity star power.
Of the YouTube funded channels the ones that really stick out for me are:
The Nerdist Channel
The Onion
The Pet Collective
Geek & Sundry
Good find on the Hank article. I wouldn’t have seen that otherwise.