Great article on TVWeek by Daisy Whitney about making money via online video. Some nice examples of the successes, and a dose of reality for the rest of us! 🙂
I can attest to the marginal money in advertising. The majority of my income has been for custom videos, which are now commanding a higher price than even months ago.
So here are the details from YouTube on “The Office” promotion. I feel like I’ve blogged about this before, but it was probably one of my many posts that gets lost by WordPress when I select “Publish.” Here is the website about the contest. Now I love that NBC is finally playing nice with the…
When I see my sweet AdAge pour more gas on the “Old-Spice goes viral” story, I feel like it’s time to remind my fellow marketers that they’ve got a better shot of developing (the shirtless actor) Isaiah Mustafa‘s abs than getting their TV or online-video spot viral. This is another excellent example of the exception…
Here’s a nice article titled “how to shoot a video testimonial.” (Ken McCarthy, SystemVideoBlog.com). Great tips about getting a subject comfortable and asking questions that will prompt positive comments. This article reminded me that making “amateur video shorts” violates almost everything I ever learned working at PBS and doing my own small productions. I’ve never…
If you want a “sneak peak” at a rapidly evolving website that’s connecting marketers with online-video creators, check out Xlntads.com. Note- I’m on the company’s “creator adviser board,” so don’t expect complete objectivity in this post. But I love that they found me, and that I’ve been able to help shape this company. I only…
This video shows Hank Green (with his lesser known 3rd Green brother) announcing VidCon, taking place July 9-11, 2010 in Los Angeles, California. Here’s the official VidCon website. For those of you familiar with the Vlogbrothers (John and Hank Green), I don’t need to tell you what an enormous connection they have with the vibrant…
TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.
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I enjoyed the article, once my eyesight came back after being blinded by the neon in your new banner.
By the way, I really don’t like this quality over quantity thing you’ve got going on with your youtube videos. I’d much rather see crap on a daily basis than wait forever for a masterpiece. I miss the creative process that I employ as I try to formulate a clever comment. You know, firing up a doobie and sucking down a fifth of scotch.
Then come see me, sukatra. I do two videos a day. Sometimes three. Come comment on my stuff while we wait for Kevin’s ‘Gone With The Wind.’ (you KNOW why I picked THAT title!)
Sukatra- this cracks me up. My quantity has been down because I’m buried at work and on a low-inspiration phase. I’ll be back to pooping soon.
Inspiration? How about :
December 7, 2007–a day that will live in infamy in American corporate politics: NBC slaps all American military men in the face and the Youtube editors respond by featuring a Wii Bowling Tournament. On the anniversary of Pearl Harbor. Hahaha!
which Pearl Harbor? The one in the news reels or the real attack FDR knew about ahead of time?
Ahyup, that’s the one, the world war America started against the innocent national socialists and hapless military imperialists.
Maybe you should start having Patch edit your videos.
Is Patch one of those cute bunnies who used to do funny critiques of other people’s videos?
I wanted a quick way to get to your blog so I typed nalts.com … Now Kevin I’m certain you know what site that takes you to … I finally remembered the shortcut is kevinnalty.com and ended up on your youtube page.
So you want inspiration? Do a spoof on nalts.com!
Re: The article you posted about — I wouldn’t hold my breath waiting to be “discovered,” and make money from sponsorships. I agree completely with what you say about custom videos. There are so few YouTubers who have both the high viewership AND consistent product necessary to be sponsorable… Besides, most of it appears to be blind luck, too, as to what gets noticed…
However, in producing custom videos for Brands, you work with the client directly about what they want, you provide it, and they pay what YOU decide your time and effort is worth… Seems to me to be a better way to make online video a business, instead of a raffle.
You big wheel movers and shakers…you’re so above us everyday streetwalking video whores (see link).