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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…

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XLNTads Nearing Launch

ByNalts

If you want a “sneak peak” at a rapidly evolving website that’s connecting marketers with online-video creators, check out Xlntads.com. Note- I’m on the company’s “creator adviser board,” so don’t expect complete objectivity in this post. But I love that they found me, and that I’ve been able to help shape this company. I only…

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BlipTV Begins to Share Ad Revenue With Video Creators

ByNalts

Blip does share ad revenue. The program is still in its infancy. Says BlipTV’s Michael Hudack, “Its paypal, quarterly, paid out after we receive the money from the advertiser or advertising partner. We have one partner up and running today and several more launching over the next few months.” Note that you’re not automatically enrolled….