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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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Be the “Life of Your Office” With These Tasteless Pranks

ByNalts

I love a slow-boil video, and this one delivers some hysterical prank bits that become increasingly tasteless… from desktop and fax pranks to “shivving” and murder. All with whispy 1940s commercial music. “Five April Fool’s Office Pranks” on Break.com. I also enjoy the repetition of a gag, like this skinny Brit’s unbridled enthusiasm when his…

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Prank Vote: Decide Ernie’s Next Humiliation

ByNalts

Poor Ernie. His friendly roommates play pranks on him non-stop, and document them on PrankVote.com. We’re not sure they’re all real, but we don’t care. In Library pervert, the guys replace Ernie’s Windows startup sound with porn sounds, and then put “art” books in his bag so the alarm goes off as he leaves the library. In…

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Media Buyers Remain Afraid of UGC & Chupacabra

ByNalts

Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…

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Discovery is the “Traditional Media” Shark of YouTube

ByNalts

Silence please as I open the envelope. The winner of the “Best Traditional Network on YouTube”  (yeah, I just made that up) is Discovery Networks. Now it’s not entirely fair, because they have shark footage. So that’s almost cheating. But let me give you some examples of how Discovery is doing tube right while many…