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Five on Fridays (Floyd Hayes)

ByNalts

This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!

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Unconventional Marketing Tips About Twitter

ByNalts

I really like this piece titled “Four Reasons to Shut Up on Twitter,” and actually read the entire iMediaConnections piece despite the need to advance pages several times to read it all. Madhuri Shekar (a Sony pictures intern) provides some wisdom (some from a 140 conference) about brand best and worst-practices of Twitter, and some…

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Networks Pretend They Can Rival YouTube

ByNalts

In meetings for more than a year, Fox, Viacom, NBC and CBS have pretended that they can coordinate to create a network-friendly online video site. Competitors partering. The enemy of my enemy is my friend. During some meetings, Viacom executives have been known to pour fake tea in plastic tea cups. When some participants don’t…

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Wanted: New Marketing Skills for 2007

ByNalts

There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…

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Top-10 Stupid Things Network TV Executives Actually Said About Online Video

ByNalts

Nine television executives survey the landscape of production, profits and the emergence of digital delivery (Source: The Hollywood Reporter, via ReelPop). Here’s the list of the top 10 stupidest thoughts: Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways. NBC: Primarily right…