Even Water Heater Installations Can Be Interesting

ByNalts

Leave it to Greg Benson (mediocrefilms) to make a water-heater installation interesting… with sophomoric pranks and a bikini dancer. And Fast Water Heater stumbles into more effective use of online video than many leading consumer-packaged goods, hotel and technology brands. I spoke with Benson last night, and he wasn’t paid for this. But as a marketer, I’d estimate it’s value at $10K plus.

See folks. You don’t need a huge agency, creative brief and media buy to distinguish your brand or small business online. Just a little luck… having a customer with a camera, sense of humor, and a big audience on YouTube. Oh- I heard you like baby and cat videos.

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Farting Santa and eGuiders Gentleman’s Competition

ByNalts

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The Vaccine for Viral Video

ByNalts

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….

Charlie and the Kitten

ByNalts

I just took this photo, and had to post it even if it has absolutely nothing to do with this blog. It’s Charlie Nalts and Triscuit (the kitten of babysitterofnalts). See babysitterofnalts’ video that was supposed to go on sevenawesomekids but she hijacked it. It’s the Nalts kids dancing.

7 Comments

  4. now that yt’s working again…

    this was pretty good – nice editing and best of all the plumbers were good sports and remained professional throughout – I’d hire these guys!

    If they have a website they’d be crazy not to use this video as a promotional tool.

  5. @1 I wish I could tumbnail whore
    @2 They’re not what they’re all cracked up to be..
    @3 I think that Both Benson and Rhett and Link have proven that online video is a great outlet for small local business. More focused and if done correctly can get a lot more attention.

    I’m going to start banging on doors Monday to see if I can sell some crazy home made internet commercials to the local Ma and Pop stores. 😉

  7. OK, I, yes, I, actually “LOL”ed when the birthday song came on. Sounded like our sister, Jennifer 😉

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