I was on the JetBlue flight from JFK to LA this week, and Howcast shot a video about how to travel fabulously. Here’s Delphine Dijon (a Ford Model), and if you advance to step 6 you’ll see my cameo. They edited out my favorite shot… the cheesesteak pouring all over my chest.
One of the things that hasn’t sorted itself out in the online video space is the value to an advertiser of the online video view. This depends on many things: What audience is watching the video? It’s hard to slice demographics yet since most sites don’t require that information when you register. A lot of…
Facebook Head of Ad Products Gokul Rajaram shared some thoughts on social advertising using such meaty words as clustering, user actions, signals and advertising… and the future of social advertising. Facebook’s ads, like Google, are bid driven (CPC/CPM), and Rajaram was the former Google guy who started Chai Labs (later bought by Facebook). Social advertising,…
The week of July 4th was the worst week for television ratings in “recorded history.” (via System Video Blog). The weird thing about this story is I’m having trouble finding it validated on Reuters, Google News, Yahoo News, or Nielsen. The blogs are writing about it, and System Video Blog sources this Yahoo Asia site….
We're all getting used to crappy video online. It may stream quickly, but it's a pixelated as Atari's original Space Invaders. Will this improve soon? Not for the most part. Sure some of us will upgrade to higher end pro-sumer video cameras ($3000-$10,000). And broadband will allow for higher file-size uplpoads than the typical 100…
Stop motion triumphs in a Doritos CGA ad contest. It’s called “Doritos Tribe” and I can’t figure out how they got the Doritos to stand up. I kinda like this “Screen Test” entry better because the guy seems so likable and it surprised me. Of course the 2007 checkout girl still takes the crunch. Hey-…
Two trailers, with dramatically different approaches. The first is about a girl’s death, and takes the viewer backwards to experience it. The second, released recently, shows more game play, and is certainly more “blue” with its cursing and rap music. From a marketer’s perspective, I like the sequence. The first creates intrigue and emotional connection…
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How’d you get her to let you play the big schmuck you might have to sit next to? Must have been hard to get this cameo.
Actually, way to go, you got her to be your thumbnail… tit for tat.
wow! now you’re a movie star
where you able to get a pedicures and some you time?
Nice cameo.
Howcast videos stream nicely on WordPress. This is the smoothest streaming I’ve seen on this blog.
The Michael Cera of social media ~ slainte
Kevin does so well at demoing what NOT to do! Experience pays!
Sounds like the voiceover was done by Justine Shapiro of Lonely Planet fame.
After the neck yoga and the spritzer scene, I thought I was watching a porno!
I hat to sit next to someone like that on the plane once – she stank of like six different perfumes and glared at me every time I touched food on our 21 hour flight (all she ate was that stupid bottled water).