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Bag Designer Uses Video To Teach Counterfeiters

Bag Designer Uses Video To Teach Counterfeiters

ByNalts

Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive,  sarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also…

Biggest Tool Ever Insults Business Cards & Promises to “Build Crowds”

ByNalts

Who is this turd? Joel Bauer? He’s so insecure and arrogant it’s like driving past an accident scene… you can’t help but watch with horror. “He builds crowds… guaranteed.” Yeah, Captain Small Penis. You gather crowds. So does a guy with a severed head in his hand, hanging from the 30th floor of a building….

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Debunking the Mythical Value of a Video “Subscriber”

ByNalts

Fifteen years ago I worked at a small newspaper in Georgetown. I was on the editorial side, but I used to hear my colleagues on the “dark” side of advertising boast about our subscription rates. They were 3 times the quantity of newspapers we printed each week! I asked our chief lying officer (CLO) about…