Here’s an interesting CBS story on viral videos and how marketers are approaching them smartly… and not so smartly. Very well produced piece. Of course I’m biased. My “Annoying Bird” made a cameo (see top middle of the frame- in green).
Okay, I’m being deliberately melodramatic in the headline, but it got your attention didn’t it? Here’s the latest news on mainstream celebrities charging into online video. While this will never stop user-generated content and amateur video creators, it will definitely steal a piece of the viewing pie. On the upside, it will also help mainstream…
You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…
Believe it or not, I debated the headline of this post longer than you might imagine. I can’t sum this video up. It’s just your responsibility to watch it, and realize that… if my videos are chocolate flavored Doritos, ChurchofBlow’s are fine French meals, followed by a creme bruleee and an espresso. This is the guy…
What perfect timing. I watched this “New Media Minute” by Daisy Whitney, and was interrupted by a Product Director who’s seething over his clueless media buyers. My client, like me, is perplexed and annoyed by the inability of most media buyers to speak succinctly to brands about two simple things: whether the media spend is,…
So I’ve been wandering around AdTech in search of funny. There’s not much here. Love ya Chris Anderson, but CNET was more entertaining than your session. Don’t get me wrong- I learned a lot. I noticed you used “bifurcate” and “finger flow,” and that helped our vocabulary. Daisy Whitney invited me to host “The Internet’s…
In imagining future “always broadcasting” scenarios, I could have not conceived such a hysterical one. The Onion (have I mentioned it’s the best written comedy evah?) reports on police changing the cause ruling of a NYU dorm fire… “after examining the evidence from 25 iPhones, 15 blackberries, 10 video cameras and 40 digital cameras obtained…
Comments are closed.
Has your stuff been on all three networks yet? Think HBO deal.
I can’t remember. CBS above. “Cancelling Comcast” made ABC (Nightline) no thanks to my lame sister. CNN used my video version of the Cancelling AOL to close the story. And the local newspaper just ran a photo of the family winning the BarterBee contest. So that leaves NBC, but they’re probably mad at me for taking sides with YouTube on the “Narnia Cupcake” issue. What I really want is Comedy Central. That’s my target demo.