Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…
How many views does it take for a video to be defined as going “viral”? It’s not 1 million, and it’s not 2 million… read on. I’m a big fan of Smosh’s Teleporting Fat Guy (see original video seen more than 4 million times). So I was thrilled to see the adorable chubby guy return…
The next time I speak at a conference and I ask “who’s heard of Fred?” and “who’s heard of Annoying Orange?” you’d better raise your hand. Happy Birthday to Annoying Orange, who was created by Daneboe a year ago. In its first year of life the orange with a human mouth and face is the…
Where’s AskANinja been? Depressed and eating pie, but far, far more. His delightful return song tells it all… and celebrates the hiatus with pomp and circumcision. He’s back now (thank NewTeeVee for the heads up), and with quite a twist and bang. Watch him shoot up the YouTube’s most-subscribed list like WheezyWaiter on steroids. Discover why…
Curious about the different ad formats available on YouTube? Here’s a video by Product Marketing Manager Rick Silvestrini, in which he answers common questions (frequently asked questions or “FAQ”) about how ads work — it’s posted today on YouTube’s YouTube channel.
Advertisers like safe content, and it won’t be long before media buyers restrict certain YouTube ads to “safe” videos to protect their marketing clients and brands. So now that mama Google allows YouTube partners to note that the video is “safe” (no drugs, no violence, no sex, and no drugs), I’d urge you to code…
So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…
Hey Kevin, sorry to hijack your blog, but I promised daneboe I would make sure you knew if he offered you another chance to be in Annoying Orange. I’ve already emailed you, texted you, and left a message in your voicemail, but I’ve still got a few more tricks up my sleeve just in case…
So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…
AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…